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Advertising, management, and society: a business point of view

Advertising, management, and society: a business point of view

자료유형
단행본
개인저자
Nicosia, Francesco M.
단체저자명
University of California, Berkeley. Graduate School of Business Administration.
서명 / 저자사항
Advertising, management, and society: a business point of view / [Edited by] Francesco M. Nicosia.
발행사항
New York :   McGraw-Hill,   [1974].  
형태사항
xx, 386 p. : illus. ; 24 cm.
ISBN
0070465282 0070465274 (pbk.)
일반주기
A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.  
Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.  
서지주기
Bibliography: p. 371-377.
일반주제명
Advertising --United States. Advertising.
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020 ▼a 0070465282 ▼a 0070465274 (pbk.)
040 ▼a DLC ▼c DLC
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049 1 ▼l 422401367 ▼f 과학
050 0 ▼a HF5813.U6 ▼b N52
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090 ▼a 659.10973 ▼b N661a
100 1 ▼a Nicosia, Francesco M.
245 1 0 ▼a Advertising, management, and society: a business point of view / ▼c [Edited by] Francesco M. Nicosia.
260 ▼a New York : ▼b McGraw-Hill, ▼c [1974].
300 ▼a xx, 386 p. : ▼b illus. ; ▼c 24 cm.
500 ▼a A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.
500 ▼a Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.
504 ▼a Bibliography: p. 371-377.
650 0 ▼a Advertising ▼z United States.
650 0 ▼a Advertising.
710 2 ▼a University of California, Berkeley. ▼b Graduate School of Business Administration.
710 1 ▼a United States. ▼b Federal Trade Commission.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 과학도서관/보존서고2(서양서)/ 청구기호 659.10973 N661a 등록번호 422401367 도서상태 대출가능 반납예정일 예약 서비스 B M

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