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Tourism : how effective management makes the difference

Tourism : how effective management makes the difference (10회 대출)

자료유형
단행본
개인저자
Doswell, Roger.
서명 / 저자사항
Tourism : how effective management makes the difference / Roger Doswell.
발행사항
Oxford ;   Boston :   Butterworth-Heinemann,   1997.  
형태사항
x, 319 p. : ill. ; 24 cm.
ISBN
0750622725
서지주기
Includes bibliographical references (p. [308]-312) and index.
일반주제명
Tourist trade --Management.
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001 000000630406
005 19990201102113.0
008 970825s1997 enka b 001 0 eng d
010 ▼a 97203572
020 ▼a 0750622725
040 ▼a UkGUS ▼c DLC
042 ▼a lccopycat
049 ▼l 111115873
050 0 0 ▼a G155.A1 ▼b D684 1997
082 0 0 ▼a 338.4/791/068 ▼2 21
090 ▼a 338.4791 ▼b D724t
100 1 ▼a Doswell, Roger.
245 1 0 ▼a Tourism : ▼b how effective management makes the difference / ▼c Roger Doswell.
260 ▼a Oxford ; ▼a Boston : ▼b Butterworth-Heinemann, ▼c 1997.
300 ▼a x, 319 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references (p. [308]-312) and index.
650 0 ▼a Tourist trade ▼x Management.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고6층/ 청구기호 338.4791 D724t 등록번호 111115873 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

목차

The background to tourism management - Tourism, definitions, concepts and policies; Tourism demand; The tourism product; The travel trade; Part Two - Tourism's impacts and other management criteria - Tourism and the economy; Tourism and the environment; Sociocultural effects; Development issues; Planning and management; Planning and management strategies - Managing the GTA, regulation and research; Managing marketing; Managing product development; Managing human resources development; Managing public awareness programmes; Bibliography; Index


정보제공 : Aladin

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