| 000 | 00882camuuu200253 a 4500 | |
| 001 | 000000606081 | |
| 005 | 19980928135404.0 | |
| 008 | 910205s1991 maua 001 0 eng | |
| 010 | ▼a 91002344 | |
| 020 | ▼a 0792391462 (alk. paper) | |
| 040 | ▼a DLC ▼c DLC | |
| 049 | 1 | ▼l 111111415 |
| 050 | 0 0 | ▼a HF5821 ▼b .E75 1991 |
| 082 | 0 0 | ▼a 659.1/01/5118 ▼2 20 |
| 090 | ▼a 659.101 ▼b E68d | |
| 100 | 1 | ▼a Erickson, Gary M., ▼d 1945- |
| 245 | 1 0 | ▼a Dynamic models of advertising competition : ▼b open- and closed-loop extensions / ▼c Gary M. Erickson. |
| 260 | ▼a Boston : ▼b Kluwer Academic Publishers, ▼c c1991. | |
| 300 | ▼a viii, 122 p. : ▼b ill. ; ▼c 24 cm. | |
| 440 | 0 | ▼a International series in quantitative marketing. |
| 504 | ▼a Includes bibliographical references (p. [111]-117) and index. | |
| 650 | 0 | ▼a Advertising ▼x Mathematical models. |
| 650 | 0 | ▼a Competition ▼x Mathematical models. |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Western Books/ | Call Number 659.101 E68d | Accession No. 111111415 | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Table of Contents
1 Advertising and Competition.- 2 Analytical Models and Strategy Concepts.- 3 Analysis of a Lanchester Duopoly.- 4 Analysis of a Vidale-Wolfe Duopoly.- 5 Analysis of a Diffusion Duopoly.- 6 Summary and Final Considerations.- References.- Author Index.
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