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Dynamic models of advertising competition : open- and closed-loop extensions

Dynamic models of advertising competition : open- and closed-loop extensions (Loan 2 times)

Material type
단행본
Personal Author
Erickson, Gary M., 1945-
Title Statement
Dynamic models of advertising competition : open- and closed-loop extensions / Gary M. Erickson.
Publication, Distribution, etc
Boston :   Kluwer Academic Publishers,   c1991.  
Physical Medium
viii, 122 p. : ill. ; 24 cm.
Series Statement
International series in quantitative marketing.
ISBN
0792391462 (alk. paper)
Bibliography, Etc. Note
Includes bibliographical references (p. [111]-117) and index.
Subject Added Entry-Topical Term
Advertising --Mathematical models. Competition --Mathematical models.
000 00882camuuu200253 a 4500
001 000000606081
005 19980928135404.0
008 910205s1991 maua 001 0 eng
010 ▼a 91002344
020 ▼a 0792391462 (alk. paper)
040 ▼a DLC ▼c DLC
049 1 ▼l 111111415
050 0 0 ▼a HF5821 ▼b .E75 1991
082 0 0 ▼a 659.1/01/5118 ▼2 20
090 ▼a 659.101 ▼b E68d
100 1 ▼a Erickson, Gary M., ▼d 1945-
245 1 0 ▼a Dynamic models of advertising competition : ▼b open- and closed-loop extensions / ▼c Gary M. Erickson.
260 ▼a Boston : ▼b Kluwer Academic Publishers, ▼c c1991.
300 ▼a viii, 122 p. : ▼b ill. ; ▼c 24 cm.
440 0 ▼a International series in quantitative marketing.
504 ▼a Includes bibliographical references (p. [111]-117) and index.
650 0 ▼a Advertising ▼x Mathematical models.
650 0 ▼a Competition ▼x Mathematical models.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.101 E68d Accession No. 111111415 Availability Available Due Date Make a Reservation Service B M

Contents information

Table of Contents

1 Advertising and Competition.- 2 Analytical Models and Strategy Concepts.- 3 Analysis of a Lanchester Duopoly.- 4 Analysis of a Vidale-Wolfe Duopoly.- 5 Analysis of a Diffusion Duopoly.- 6 Summary and Final Considerations.- References.- Author Index.


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