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Dynamic models of advertising competition : open- and closed-loop extensions

Dynamic models of advertising competition : open- and closed-loop extensions (2회 대출)

자료유형
단행본
개인저자
Erickson, Gary M., 1945-
서명 / 저자사항
Dynamic models of advertising competition : open- and closed-loop extensions / Gary M. Erickson.
발행사항
Boston :   Kluwer Academic Publishers,   c1991.  
형태사항
viii, 122 p. : ill. ; 24 cm.
총서사항
International series in quantitative marketing.
ISBN
0792391462 (alk. paper)
서지주기
Includes bibliographical references (p. [111]-117) and index.
일반주제명
Advertising --Mathematical models. Competition --Mathematical models.
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001 000000606081
005 19980928135404.0
008 910205s1991 maua 001 0 eng
010 ▼a 91002344
020 ▼a 0792391462 (alk. paper)
040 ▼a DLC ▼c DLC
049 1 ▼l 111111415
050 0 0 ▼a HF5821 ▼b .E75 1991
082 0 0 ▼a 659.1/01/5118 ▼2 20
090 ▼a 659.101 ▼b E68d
100 1 ▼a Erickson, Gary M., ▼d 1945-
245 1 0 ▼a Dynamic models of advertising competition : ▼b open- and closed-loop extensions / ▼c Gary M. Erickson.
260 ▼a Boston : ▼b Kluwer Academic Publishers, ▼c c1991.
300 ▼a viii, 122 p. : ▼b ill. ; ▼c 24 cm.
440 0 ▼a International series in quantitative marketing.
504 ▼a Includes bibliographical references (p. [111]-117) and index.
650 0 ▼a Advertising ▼x Mathematical models.
650 0 ▼a Competition ▼x Mathematical models.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 659.101 E68d 등록번호 111111415 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

목차

1 Advertising and Competition.- 2 Analytical Models and Strategy Concepts.- 3 Analysis of a Lanchester Duopoly.- 4 Analysis of a Vidale-Wolfe Duopoly.- 5 Analysis of a Diffusion Duopoly.- 6 Summary and Final Considerations.- References.- Author Index.


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