고려대학교 도서관

MARC

Advertising management 4th ed (Loan 18 times)

Material type

단행본

Personal Author

Aaker, David A. Batra, Rajeev. Myers, John G., 1933-.

Title Statement

Advertising management / David A. Aaker, Rajeev Batra, John G. Myers.

판사항

4th ed.

Publication, Distribution, etc

Englewood Cliffs, N.J. : Prentice Hall, c1992.

Physical Medium

xiii, 593 p. : ill. ; 25 cm.

ISBN

0130141011

Bibliography, Etc. Note

Includes bibliographical references and index.

Subject Added Entry-Topical Term

Advertising --Management.

000		00794camuuu200265 a 4500
001		000000601038
005		19980826094404.0
008		910617s1992 njua b 001 0 eng
010		▼a 91024126
020		▼a 0130141011
040		▼a DLC ▼c DLC
049	1	▼l 111082115 ▼l 111082116
050	0 0	▼a HF5823 ▼b .A13 1992
082	0 0	▼a 659.1 ▼2 20
090		▼a 659.1 ▼b A111a4
100	1	▼a Aaker, David A.
245	1 0	▼a Advertising management / ▼c David A. Aaker, Rajeev Batra, John G. Myers.
250		▼a 4th ed.
260		▼a Englewood Cliffs, N.J. : ▼b Prentice Hall, ▼c c1992.
300		▼a xiii, 593 p. : ▼b ill. ; ▼c 25 cm.
504		▼a Includes bibliographical references and index.
650	0	▼a Advertising ▼x Management.
700	1	▼a Batra, Rajeev.
700	1	▼a Myers, John G., ▼d 1933-.

No.	Location	Call Number	Accession No.	Availability	Due Date	Make a Reservation	Service
No. 1	Location Main Library/Western Books/	Call Number 659.1 A111a4	Accession No. 111082115	Availability Available	Due Date	Make a Reservation	Service B M
No. 2	Location Sejong Academic Information Center/Social Science/	Call Number 659.1 A111a4	Accession No. 452090540	Availability Available	Due Date	Make a Reservation	Service B M

No.	Location	Call Number	Accession No.	Availability	Due Date	Make a Reservation	Service
No. 1	Location Main Library/Western Books/	Call Number 659.1 A111a4	Accession No. 111082115	Availability Available	Due Date	Make a Reservation	Service B M

No.	Location	Call Number	Accession No.	Availability	Due Date	Make a Reservation	Service
No. 1	Location Sejong Academic Information Center/Social Science/	Call Number 659.1 A111a4	Accession No. 452090540	Availability Available	Due Date	Make a Reservation	Service B M