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Essentials of advertising strategy 3rd ed

Essentials of advertising strategy 3rd ed (Loan 6 times)

Material type
단행본
Personal Author
Schultz, Don E. Tannenbaum, Stanley I. Allison, Anne.
Title Statement
Essentials of advertising strategy / Don E. Schultz, Stanley I. Tannenbaum, Anne Allison.
판사항
3rd ed.
Publication, Distribution, etc
Lincolnwood, Ill. :   NTC Business Books,   c1996.  
Physical Medium
ix, 155 p. : ill. ; 27 cm.
ISBN
084423527X 0844235245 (pbk.)
General Note
Includes index.  
Subject Added Entry-Topical Term
Advertising.
000 00799camuuu200277 a 4500
001 000000589450
005 19980529113719.0
008 950508s1996 ilua 001 0 eng
010 ▼a 95011308
020 ▼a 084423527X
020 ▼a 0844235245 (pbk.)
040 ▼a DLC ▼c DLC
049 1 ▼l 911000049 ▼f 국대원
050 0 0 ▼a HF5821 ▼b .S419 1996
082 0 0 ▼a 659.1/11 ▼2 20
090 ▼a 659.1 ▼b S387e3
100 1 ▼a Schultz, Don E.
245 1 0 ▼a Essentials of advertising strategy / ▼c Don E. Schultz, Stanley I. Tannenbaum, Anne Allison.
250 ▼a 3rd ed.
260 ▼a Lincolnwood, Ill. : ▼b NTC Business Books, ▼c c1996.
300 ▼a ix, 155 p. : ▼b ill. ; ▼c 27 cm.
500 ▼a Includes index.
650 0 ▼a Advertising.
700 1 ▼a Tannenbaum, Stanley I.
700 1 ▼a Allison, Anne.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Graduate School of International Studies/ Call Number 659.1 S387e3 Accession No. 911000049 Availability Available Due Date Make a Reservation Service M

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