HOME > Detail View

Detail View

Cases in advertising management

Cases in advertising management (Loan 3 times)

Material type
단행본
Personal Author
Boyd, Harper W.
Title Statement
Cases in advertising management / [by] Harper W. Boyd, Jr., Vernon Fryburger [and] Ralph Westfall.
Publication, Distribution, etc
New York, :   McGraw-Hill,   [c1964].  
Physical Medium
xi, 426 p. : illus., ports., maps, diagrs., tables. ; 23 cm.
Series Statement
McGraw-Hill series in marketing and advertising.
Bibliography, Etc. Note
Includes bibliographical references.
Subject Added Entry-Topical Term
Advertising --Case studies.
000 00800camuuu200241i 4500
001 000000589415
005 19980528141428.0
008 721003s1964 nyuabc b 000 0 eng
010 ▼a 63019765
015 ▼a GB64-8878
040 ▼a DLC ▼c CCL ▼d OCL ▼d UKM
049 1 ▼l 911000014 ▼f 국대원
050 0 ▼a HF5823 ▼b .B7138
082 ▼a 659.11
090 ▼a 659.11 ▼b B789c
100 1 ▼a Boyd, Harper W.
245 1 0 ▼a Cases in advertising management / ▼c [by] Harper W. Boyd, Jr., Vernon Fryburger [and] Ralph Westfall.
260 ▼a New York, : ▼b McGraw-Hill, ▼c [c1964].
300 ▼a xi, 426 p. : ▼b illus., ports., maps, diagrs., tables. ; ▼c 23 cm.
440 0 ▼a McGraw-Hill series in marketing and advertising.
504 ▼a Includes bibliographical references.
650 0 ▼a Advertising ▼x Case studies.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Graduate School of International Studies/ Call Number 659.11 B789c Accession No. 911000014 Availability Available Due Date Make a Reservation Service M

New Arrivals Books in Related Fields