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Advertising in America : an introduction to persuasive communication

Advertising in America : an introduction to persuasive communication (Loan 1 times)

Material type
단행본
Personal Author
Ulanoff, Stanley M.
Title Statement
Advertising in America : an introduction to persuasive communication / Stanley M. Ulanoff.
Publication, Distribution, etc
New York :   Hastings House,   1977.  
Physical Medium
xvi, 492 p. : ill. ; 24 cm.
Series Statement
Communication arts books.
ISBN
0803803699. 0803803710
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Advertising --United States. Persuasion (Rhetoric). Advertising.
000 00876camuuu200277 a 4500
001 000000587737
005 19980508114957.0
008 760618s1977 nyua b 001 0 eng
010 ▼a 76022180 //r97
020 ▼a 0803803699. ▼a 0803803710 ▼b pbk.
040 ▼a DLC ▼c DLC
043 ▼a n-us---
049 ▼a ACCL ▼l 111102680
050 0 0 ▼a HF5813.U6 ▼b U37 1977
082 0 0 ▼a 659.1/0973 ▼2 21
090 ▼a 659.10973 ▼b U36a
100 1 ▼a Ulanoff, Stanley M.
245 1 0 ▼a Advertising in America : ▼b an introduction to persuasive communication / ▼c Stanley M. Ulanoff.
260 ▼a New York : ▼b Hastings House, ▼c 1977.
300 ▼a xvi, 492 p. : ▼b ill. ; ▼c 24 cm.
490 0 ▼a Communication arts books.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Advertising ▼z United States.
650 0 ▼a Persuasion (Rhetoric).
650 0 ▼a Advertising.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Centennial Digital Library/Stacks(Preservation)/ Call Number 659.10973 U36a Accession No. 111102680 Availability Available Due Date Make a Reservation Service B M

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