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Advertising in America : an introduction to persuasive communication

Advertising in America : an introduction to persuasive communication (1회 대출)

자료유형
단행본
개인저자
Ulanoff, Stanley M.
서명 / 저자사항
Advertising in America : an introduction to persuasive communication / Stanley M. Ulanoff.
발행사항
New York :   Hastings House,   1977.  
형태사항
xvi, 492 p. : ill. ; 24 cm.
총서사항
Communication arts books.
ISBN
0803803699. 0803803710
서지주기
Includes bibliographical references and index.
일반주제명
Advertising --United States. Persuasion (Rhetoric). Advertising.
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001 000000587737
005 19980508114957.0
008 760618s1977 nyua b 001 0 eng
010 ▼a 76022180 //r97
020 ▼a 0803803699. ▼a 0803803710 ▼b pbk.
040 ▼a DLC ▼c DLC
043 ▼a n-us---
049 ▼a ACCL ▼l 111102680
050 0 0 ▼a HF5813.U6 ▼b U37 1977
082 0 0 ▼a 659.1/0973 ▼2 21
090 ▼a 659.10973 ▼b U36a
100 1 ▼a Ulanoff, Stanley M.
245 1 0 ▼a Advertising in America : ▼b an introduction to persuasive communication / ▼c Stanley M. Ulanoff.
260 ▼a New York : ▼b Hastings House, ▼c 1977.
300 ▼a xvi, 492 p. : ▼b ill. ; ▼c 24 cm.
490 0 ▼a Communication arts books.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Advertising ▼z United States.
650 0 ▼a Persuasion (Rhetoric).
650 0 ▼a Advertising.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 학술정보관(CDL)/B1 국제기구자료실(보존서고)/ 청구기호 659.10973 U36a 등록번호 111102680 도서상태 대출가능 반납예정일 예약 서비스 B M

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