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Broadcast programming : strategies for winning television and radio audiences

Broadcast programming : strategies for winning television and radio audiences

Material type
단행본
Personal Author
Eastman, Susan Tyler. Head, Sydney W., joint author. Klein, Lewis, 1927- joint author.
Title Statement
Broadcast programming : strategies for winning television and radio audiences / Susan Tyler Eastman, Sydney W. Head, Lewis Klein.
Publication, Distribution, etc
Belmont, Calif. :   Wadsworth Pub. Co.,   1981.  
Physical Medium
xvi, 384 p. : ill. ; 25 cm.
ISBN
0534008828 :
General Note
Includes index.  
Bibliography, Etc. Note
Bibliography: p. [359]-370.
Subject Added Entry-Topical Term
Television programs --Planning. Radio programs --Planning.
000 00896camuuu200265 a 4500
001 000000587360
005 19980512093621.0
008 800513s1981 caua b 001 0 eng
020 ▼a 0534008828 : ▼c $14.95
040 ▼a DLC ▼c DLC
049 ▼l 111102349
050 0 ▼a PN1992.55 ▼b .E18
082 ▼a 791.44/0973
090 ▼a 791.44 ▼b E13b
100 1 ▼a Eastman, Susan Tyler.
245 1 0 ▼a Broadcast programming : ▼b strategies for winning television and radio audiences / ▼c Susan Tyler Eastman, Sydney W. Head, Lewis Klein.
260 ▼a Belmont, Calif. : ▼b Wadsworth Pub. Co., ▼c 1981.
300 ▼a xvi, 384 p. : ▼b ill. ; ▼c 25 cm.
500 ▼a Includes index.
504 ▼a Bibliography: p. [359]-370.
650 0 ▼a Television programs ▼x Planning.
650 0 ▼a Radio programs ▼x Planning.
700 1 ▼a Head, Sydney W., ▼e joint author.
700 1 ▼a Klein, Lewis, ▼d 1927- ▼e joint author.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Centennial Digital Library/Stacks(Preservation2)/ Call Number 791.44 E13b Accession No. 111102349 Availability Available Due Date Make a Reservation Service B M

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