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Measuring advertising readership and results

Measuring advertising readership and results

Material type
단행본
Personal Author
Starch, Daniel, 1883-
Title Statement
Measuring advertising readership and results.
Publication, Distribution, etc
New York, :   McGraw-Hill,   [1966].  
Physical Medium
xi, 270 p. ; 24 cm.
General Note
Includes index :  
Subject Added Entry-Topical Term
Advertising --Research.
000 00538camuuu200193ia 4500
001 000000580826
005 19980208112147.0
008 720218s1966 nyu 001 0 eng
040 ▼a DLC ▼c WSU ▼d OCL ▼d UKM
049 ▼a OCLC ▼l 111034737
082 ▼a 659.1
090 ▼a 659.1 ▼b S795m
100 1 ▼a Starch, Daniel, ▼d 1883-
245 1 0 ▼a Measuring advertising readership and results.
260 ▼a New York, : ▼b McGraw-Hill, ▼c [1966].
300 ▼a xi, 270 p. ; ▼c 24 cm.
500 ▼a Includes index :
650 0 ▼a Advertising ▼x Research.

Holdings Information

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