| 000 | 00971camuu2200265 a 4500 | |
| 001 | 000000556537 | |
| 005 | 20040225134017 | |
| 008 | 930507s1994 enka b 001 0 eng | |
| 020 | ▼a 0415076471 | |
| 040 | ▼a DLC ▼c DLC ▼d UKM ▼d 211009 | |
| 043 | ▼a e-uk--- ▼a a-ja--- | |
| 049 | 1 | ▼a ACCL ▼l 111092562 ▼l 111276982 ▼l 111276983 ▼l 111276984 |
| 082 | 0 0 | ▼a 659.1/014 ▼2 20 |
| 090 | ▼a 659.1 ▼b T161a | |
| 100 | 1 | ▼a Tanaka, Keiko. |
| 245 | 1 0 | ▼a Advertising language : ▼b a pragmatic approach to advertisements in Britain and Japan / ▼c Keiko Tanaka. |
| 260 | ▼a London ; ▼a New York : ▼b Routledge, ▼c 1994. | |
| 300 | ▼a xv, 148 p. : ▼b ill. ; ▼c 23 cm. | |
| 504 | ▼a Includes bibliographical references (p. 134-143) and index. | |
| 650 | 0 | ▼a Advertising ▼z Great Britain. |
| 650 | 0 | ▼a Advertising ▼z Japan. |
| 650 | 0 | ▼a Communication ▼x Social aspects ▼z Great Britain. |
| 650 | 0 | ▼a Communication ▼x Social aspects ▼z Japan. |
| 653 | 0 | ▼a Advertising |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Western Books/ | Call Number 659.1 T161a | Accession No. 111092562 | Availability Available | Due Date | Make a Reservation | Service |
| No. 2 | Location Main Library/Western Books/ | Call Number 659.1 T161a | Accession No. 111276982 | Availability Available | Due Date | Make a Reservation | Service |
| No. 3 | Location Main Library/Western Books/ | Call Number 659.1 T161a | Accession No. 111276983 | Availability Available | Due Date | Make a Reservation | Service |
| No. 4 | Location Main Library/Western Books/ | Call Number 659.1 T161a | Accession No. 111276984 | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Table of Contents
CONTENTS List of plates = ⅸ Preface = xi Acknowledgements = xiii Preliminary notes = xv 1 ADVERTISING AND COMMUNICATION = 1 Introduction = 1 Some semiotic approaches = 1 Some linguistic approaches = 6 Conclusion = 12 2 COMMUNICATION = 14 Introduction = 14 Communication and inference = 14 Ostensive-inferential communication = 18 Standards in communication = 20 Relevance and cognition = 22 Implicatures = 26 The determination of context = 29 Loose talk = 32 Conclusion = 35 3 COVERT COMMUNICATION = 36 Introduction = 36 Trust and social co-operation in ostensive communication = 37 Advantages of engaging in covert communication = 40 Covert communication in advertising = 43 Conclusion = 58 4 PUNS = 59 Introduction = 59 Puns, ambiguity and Relevance Theory = 60 Puns in advertising = 62 'Nonsense' puns = 66 Puns and context = 72 Puns and sexual innuendo = 75 Puns with two communicated meanings = 78 Conclusion = 82 5 METAPHORS = 83 Introduction = 83 Lakoff and Johnson's approach to metaphor = 84 Grice's approach to metaphor = 86 A Relevance-based approach to metaphor = 88 Metaphors in advertising = 90 Metaphors in perfume advertisements = 95 Metaphors and puns = 104 Conclusion = 106 6 IMAGES OF WOMEN = 107 Introduction = 107 Word meaning and concepts = 108 Intelligence = 110 Individualism = 118 Feminism in Japan = 126 Conclusion = 130 CONCLUSION = 132 Bibliography = 134 Index = 144