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Advertising language : a pragmatic approach to advertisements in Britain and Japan

Advertising language : a pragmatic approach to advertisements in Britain and Japan (5회 대출)

자료유형
단행본
개인저자
Tanaka, Keiko.
서명 / 저자사항
Advertising language : a pragmatic approach to advertisements in Britain and Japan / Keiko Tanaka.
발행사항
London ;   New York :   Routledge,   1994.  
형태사항
xv, 148 p. : ill. ; 23 cm.
ISBN
0415076471
서지주기
Includes bibliographical references (p. 134-143) and index.
일반주제명
Advertising -- Great Britain. Advertising -- Japan. Communication -- Social aspects -- Great Britain. Communication -- Social aspects -- Japan.
비통제주제어
Advertising,,
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100 1 ▼a Tanaka, Keiko.
245 1 0 ▼a Advertising language : ▼b a pragmatic approach to advertisements in Britain and Japan / ▼c Keiko Tanaka.
260 ▼a London ; ▼a New York : ▼b Routledge, ▼c 1994.
300 ▼a xv, 148 p. : ▼b ill. ; ▼c 23 cm.
504 ▼a Includes bibliographical references (p. 134-143) and index.
650 0 ▼a Advertising ▼z Great Britain.
650 0 ▼a Advertising ▼z Japan.
650 0 ▼a Communication ▼x Social aspects ▼z Great Britain.
650 0 ▼a Communication ▼x Social aspects ▼z Japan.
653 0 ▼a Advertising

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 659.1 T161a 등록번호 111092562 도서상태 대출가능 반납예정일 예약 서비스 B M
No. 2 소장처 중앙도서관/서고7층/ 청구기호 659.1 T161a 등록번호 111276982 도서상태 대출가능 반납예정일 예약 서비스 B M
No. 3 소장처 중앙도서관/서고7층/ 청구기호 659.1 T161a 등록번호 111276983 도서상태 대출가능 반납예정일 예약 서비스 B M
No. 4 소장처 중앙도서관/서고7층/ 청구기호 659.1 T161a 등록번호 111276984 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

목차


CONTENTS
List of plates = ⅸ
Preface = xi
Acknowledgements = xiii
Preliminary notes = xv
1 ADVERTISING AND COMMUNICATION = 1
 Introduction = 1
 Some semiotic approaches = 1
 Some linguistic approaches = 6
 Conclusion = 12
2 COMMUNICATION = 14
 Introduction = 14
 Communication and inference = 14
 Ostensive-inferential communication = 18
 Standards in communication = 20
 Relevance and cognition = 22
 Implicatures = 26
 The determination of context = 29
 Loose talk = 32
 Conclusion = 35
3 COVERT COMMUNICATION = 36
 Introduction = 36
 Trust and social co-operation in ostensive communication = 37
 Advantages of engaging in covert communication = 40
 Covert communication in advertising = 43
 Conclusion = 58
4 PUNS = 59
 Introduction = 59
 Puns, ambiguity and Relevance Theory = 60
 Puns in advertising = 62
 'Nonsense' puns = 66
 Puns and context = 72
 Puns and sexual innuendo = 75
 Puns with two communicated meanings = 78
 Conclusion = 82
5 METAPHORS = 83
 Introduction = 83
 Lakoff and Johnson's approach to metaphor = 84
 Grice's approach to metaphor = 86
 A Relevance-based approach to metaphor = 88
 Metaphors in advertising = 90
 Metaphors in perfume advertisements = 95
 Metaphors and puns = 104
 Conclusion = 106
6 IMAGES OF WOMEN = 107
 Introduction = 107
 Word meaning and concepts = 108
 Intelligence = 110
 Individualism = 118
 Feminism in Japan = 126
 Conclusion = 130
CONCLUSION = 132
Bibliography = 134
Index = 144


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