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The handbook of brand management

The handbook of brand management (Loan 1 times)

Material type
단행본
Personal Author
Arnold, David.
Title Statement
The handbook of brand management / David Arnold.
Publication, Distribution, etc
Reading, Mass. :   Addison-Wesley,   c1992   (1993 printing)  
Physical Medium
xxii, 259 p. : ill. ; 25 cm.
Series Statement
International management series
ISBN
0201632799 :
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Brand name products --United States. Brand name products --United States --Marketing. Advertising --Brand name products --United States.
000 00919camuuu200277 a 4500
001 000000482494
003 OCoLC
005 19970516094454.0
008 920819s1992 maua b 001 0 eng
010 ▼a 92031025 //r93
020 ▼a 0201632799 : ▼c $24.95 ($31.95 Canada)
040 ▼a DLC ▼c DLC
043 ▼a n-us---
049 ▼a ACSL ▼l 421119126
050 0 0 ▼a HD69.B7 ▼b A76 1992
082 0 0 ▼a 658.8/27 ▼2 20
090 ▼a 658.827 ▼b A753h
100 1 ▼a Arnold, David.
245 1 4 ▼a The handbook of brand management / ▼c David Arnold.
260 ▼a Reading, Mass. : ▼b Addison-Wesley, ▼c c1992 ▼g (1993 printing)
300 ▼a xxii, 259 p. : ▼b ill. ; ▼c 25 cm.
440 0 ▼a International management series
504 ▼a Includes bibliographical references and index.
650 0 ▼a Brand name products ▼z United States.
650 0 ▼a Brand name products ▼z United States ▼x Marketing.
650 0 ▼a Advertising ▼x Brand name products ▼z United States.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Science & Engineering Library/Sci-Info(Stacks2)/ Call Number 658.827 A753h Accession No. 421119126 Availability Available Due Date Make a Reservation Service B M

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