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The handbook of brand management

The handbook of brand management (1회 대출)

자료유형
단행본
개인저자
Arnold, David.
서명 / 저자사항
The handbook of brand management / David Arnold.
발행사항
Reading, Mass. :   Addison-Wesley,   c1992   (1993 printing)  
형태사항
xxii, 259 p. : ill. ; 25 cm.
총서사항
International management series
ISBN
0201632799 :
서지주기
Includes bibliographical references and index.
일반주제명
Brand name products --United States. Brand name products --United States --Marketing. Advertising --Brand name products --United States.
000 00919camuuu200277 a 4500
001 000000482494
003 OCoLC
005 19970516094454.0
008 920819s1992 maua b 001 0 eng
010 ▼a 92031025 //r93
020 ▼a 0201632799 : ▼c $24.95 ($31.95 Canada)
040 ▼a DLC ▼c DLC
043 ▼a n-us---
049 ▼a ACSL ▼l 421119126
050 0 0 ▼a HD69.B7 ▼b A76 1992
082 0 0 ▼a 658.8/27 ▼2 20
090 ▼a 658.827 ▼b A753h
100 1 ▼a Arnold, David.
245 1 4 ▼a The handbook of brand management / ▼c David Arnold.
260 ▼a Reading, Mass. : ▼b Addison-Wesley, ▼c c1992 ▼g (1993 printing)
300 ▼a xxii, 259 p. : ▼b ill. ; ▼c 25 cm.
440 0 ▼a International management series
504 ▼a Includes bibliographical references and index.
650 0 ▼a Brand name products ▼z United States.
650 0 ▼a Brand name products ▼z United States ▼x Marketing.
650 0 ▼a Advertising ▼x Brand name products ▼z United States.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 과학도서관/Sci-Info(2층서고)/ 청구기호 658.827 A753h 등록번호 421119126 도서상태 대출가능 반납예정일 예약 서비스 B M

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