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Consumer behavior and marketing strategy 4th ed

Consumer behavior and marketing strategy 4th ed (5회 대출)

자료유형
단행본
개인저자
Peter, J. Paul. Olson, Jerry C. (Jerry Corrie), 1944- Peter, J. Paul.
서명 / 저자사항
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
판사항
4th ed.
발행사항
Chicago :   Irwin,   c1996.  
형태사항
xxvii, 738 p. : ill. (some col.) ; 24 cm.
총서사항
The Irwin series in marketing
ISBN
0256139040
일반주기
Originally published as: Consumer behavior: marketing strategy perspectives, 1987.  
서지주기
Includes bibliographical references (p. 661-705) and indexes.
일반주제명
Consumer behavior. Marketing.
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001 000000472116
005 19970411160138.0
008 950523s1996 ilua bi 001 0 eng
010 ▼a 95022713
020 ▼a 0256139040
040 ▼a 211009 ▼c 211009
049 1 ▼l 111081336
082 0 0 ▼a 658.8/342 ▼2 20
090 ▼a 658.8342 ▼b P478c4
100 1 ▼a Peter, J. Paul.
245 1 0 ▼a Consumer behavior and marketing strategy / ▼c J. Paul Peter, Jerry C. Olson.
250 ▼a 4th ed.
260 ▼a Chicago : ▼b Irwin, ▼c c1996.
300 ▼a xxvii, 738 p. : ▼b ill. (some col.) ; ▼c 24 cm.
440 4 ▼a The Irwin series in marketing
500 ▼a Originally published as: Consumer behavior: marketing strategy perspectives, 1987.
504 ▼a Includes bibliographical references (p. 661-705) and indexes.
650 0 ▼a Consumer behavior.
650 0 ▼a Marketing.
700 1 ▼a Olson, Jerry C. ▼q (Jerry Corrie), ▼d 1944-
700 1 ▼a Peter, J. Paul. ▼t Consumer behavior.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/교육보존6/ 청구기호 658.8342 P478c4 등록번호 111081336 도서상태 대출가능 반납예정일 예약 서비스 B M

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