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Strategic public relations

Strategic public relations (1회 대출)

자료유형
단행본
개인저자
Hart, Norman A. Traverse-Healy, Kevin.
서명 / 저자사항
Strategic public relations / edited by Norman A. Hart ; foreword by Mike Beard.
발행사항
Basingstoke, Hampshire :   Macmillan Business,   1995.  
형태사항
xix, 313 p. : ill. ; 23 cm.
ISBN
033361545X
일반주기
Includes contributions by Kevin Traverse-Healy, et al.  
서지주기
Includes bibliographical references and index(pp.299-313).
일반주제명
Public relations. Strategic planning.
비통제주제어
Public relations, Management,,
000 00980camuuu200313 a 4500
001 000000458532
003 OCoLC
005 19970117134600.0
008 s1995 enka bi 0011 0engg
010 ▼a 95218332
015 ▼a GB95-23638
020 ▼a 033361545X
040 ▼a Uk ▼c DLC ▼d UKM ▼d GZQ
042 ▼a lccopycat
049 1 ▼a ACCL ▼l 111077173
050 0 4 ▼a HD59 ▼b .S767 1995
082 0 0 ▼a 659.2 ▼2 20
090 ▼a 659.2 ▼b S898
245 0 0 ▼a Strategic public relations / ▼c edited by Norman A. Hart ; foreword by Mike Beard.
260 ▼a Basingstoke, Hampshire : ▼b Macmillan Business, ▼c 1995.
300 ▼a xix, 313 p. : ▼b ill. ; ▼c 23 cm.
500 ▼a Includes contributions by Kevin Traverse-Healy, et al.
504 ▼a Includes bibliographical references and index(pp.299-313).
650 0 ▼a Public relations.
650 0 ▼a Strategic planning.
653 0 ▼a Public relations ▼a Management
700 1 ▼a Hart, Norman A.
700 2 ▼a Traverse-Healy, Kevin.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 659.2 S898 등록번호 111077173 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

목차


CONTENTS
List of Figures = ⅸ
List of Tables = ⅹ
Notes on the Contributors = xi
Acknowledgement = xvii
Foreword / by Mike Beard = xviii
Introduction = xix
1 Corporate Goals and Strategies / Kevin Traverse-Healy = 1
2 Planning for Corporate Communications / Anthony Wreford = 10
3 Marketing Communications / Norman A. Hart = 24
4 Financial Public Relations / Peter S. Gummer = 50
5 Internal Communication / Bill Quirke = 71
6 Community Relations / Warren Newman = 95
7 Parliamentary and European Union Relations / Douglas Smith = 106
8 International Corporate Relations / Bill Byrnes = 125
9 Corporate Advertising / Angus Maitland = 141
10 Sponsorship / David Wragg = 160
11 Media Relations / Roger Haywood = 175
12 Communications Research / Christopher West = 195
13 Corporate Social Responsibility : The Case for Active Stakeholder Relationship Management / Sarah Portway = 213
14 The Practice of Corporate Identity / Nicholas Ind = 232
15 Corporate Culture / Colin J. Coulson-Thomas = 248
16 Strategic Crisis Management / Michael Bland = 276
Index = 299


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