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Mythmaking on Madison Avenue : how advertisers apply the power of myth & symbolism to create leadership brands

Mythmaking on Madison Avenue : how advertisers apply the power of myth & symbolism to create leadership brands (1회 대출)

자료유형
단행본
개인저자
Randazzo, Sal.
서명 / 저자사항
Mythmaking on Madison Avenue : how advertisers apply the power of myth & symbolism to create leadership brands / Sal Randazzo.
발행사항
Chicago, Ill. :   Probus Pub. Co.,   c1993.  
형태사항
xiii, 289 p. : ill. ; 24 cm.
ISBN
1557384274
서지주기
Includes bibliographical references (p. 269-273) and index.
일반주제명
Advertising --Psychological aspects. Advertising --Social aspects. Symbolism in advertising. Advertising --Brand name products.
000 00945camuuu200289 4500
001 000000450143
003 OCoLC
005 19961220012159.0
008 s1993 ilua b 00100 eng
010 ▼a 93197285
020 ▼a 1557384274
040 ▼a DLC ▼c DLC ▼d KUT
043 ▼a n-us---
049 1 ▼l 111073841
050 0 0 ▼a HF5827 ▼b .R33 1993
082 0 0 ▼a 659.1 ▼2 20
090 ▼a 659.1 ▼b R189m
100 1 ▼a Randazzo, Sal.
245 1 0 ▼a Mythmaking on Madison Avenue : ▼b how advertisers apply the power of myth & symbolism to create leadership brands / ▼c Sal Randazzo.
260 ▼a Chicago, Ill. : ▼b Probus Pub. Co., ▼c c1993.
300 ▼a xiii, 289 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references (p. 269-273) and index.
650 0 ▼a Advertising ▼x Psychological aspects.
650 0 ▼a Advertising ▼x Social aspects.
650 0 ▼a Symbolism in advertising.
650 0 ▼a Advertising ▼x Brand name products.

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