HOME > 상세정보

상세정보

Advertising and a democratic press

Advertising and a democratic press (2회 대출)

자료유형
단행본
개인저자
Baker, C. Edwin.
서명 / 저자사항
Advertising and a democratic press / C. Edwin Baker.
발행사항
Princeton, N.J. :   Princeton University Press,   c1994.  
형태사항
xii, 203 p. ; 24 cm.
ISBN
0691032580
서지주기
Includes bibliographical references (p. 141-189) and index.
일반주제명
Advertising --Political aspects --United States. Pressure groups --United States. Censorship --United States. Manipulative behavior --United States. Freedom of the press --United States. Taxation of advertising --United States. Advertising laws --United States.
000 01062camuuu200325 4500
001 000000450104
003 OCoLC
005 19961223030602.0
008 s1994 nju b 0010 eng
010 ▼a 93002177 //r952
020 ▼a 0691032580
040 ▼a DLC ▼c DLC
043 ▼a n-us---
049 1 ▼l 111073803
050 0 0 ▼a HF5813.U6 ▼b B29 1994
082 0 0 ▼a 659.1/0973 ▼2 20
090 ▼a 659.1 ▼b B167a
100 1 ▼a Baker, C. Edwin.
245 1 0 ▼a Advertising and a democratic press / ▼c C. Edwin Baker.
260 ▼a Princeton, N.J. : ▼b Princeton University Press, ▼c c1994.
300 ▼a xii, 203 p. ; ▼c 24 cm.
504 ▼a Includes bibliographical references (p. 141-189) and index.
650 0 ▼a Advertising ▼x Political aspects ▼z United States.
650 0 ▼a Pressure groups ▼z United States.
650 0 ▼a Censorship ▼z United States.
650 0 ▼a Manipulative behavior ▼x United States.
650 0 ▼a Freedom of the press ▼z United States.
650 0 ▼a Taxation of advertising ▼z United States.
650 0 ▼a Advertising laws ▼z United States.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 659.1 B167a 등록번호 111073803 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

목차


CONTENTS
Preface = ⅸ
INTRODUCTION = 3
CHAPTER Ⅰ Advertising: Financial Support and Structural Subversion of a Democratic Press = 7
CHAPTER Ⅱ Advertising and the Content of a Democratic Press = 44
CHAPTER Ⅲ Economic Analysis of Advertising's Effect on the Media = 71
CHAPTER Ⅳ Policy Proposals = 83
CHAPTER Ⅴ The Constitutionality of Taxation or Regulation of Advertising = 118
Mathematical Appendix = 139
Notes = 141
Index = 191


관련분야 신착자료