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The new positioning : the latest on the world's #1 business strategy

The new positioning : the latest on the world's #1 business strategy (Loan 4 times)

Material type
단행본
Personal Author
Trout, Jack. Rivkin, Steve, 1947-. Ries, Al.
Title Statement
The new positioning : the latest on the world's #1 business strategy / Jack Trout with Steve Rivkin.
Publication, Distribution, etc
New York :   McGraw-Hill,   1965.  
Physical Medium
xi, 173 p. ; 24 cm.
ISBN
0070652910 (hbk.) 0070653283 (pbk.)
General Note
Sequel to: Positioning / Al Ries and Jack Trout. c1986.  
Includes index.  
Subject Added Entry-Topical Term
Positioning (Advertising).
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001 000000450041
005 20111018151435
008 000020s1965 nyu 001 0 eng
010 ▼a 95022196 //r95
020 ▼a 0070652910 (hbk.)
020 ▼a 0070653283 (pbk.)
040 ▼a DLC ▼c DLC ▼d 211009
049 1 ▼l 111073758 ▼l 911000987 ▼f 국대원
050 0 0 ▼a HF5827.2 ▼b .T76 1996
082 0 0 ▼a 659.1/11 ▼2 22
084 ▼a 659.111 ▼2 DDCK
090 ▼a 659.111 ▼b T861n
100 1 ▼a Trout, Jack.
245 1 4 ▼a The new positioning : ▼b the latest on the world's #1 business strategy / ▼c Jack Trout with Steve Rivkin.
260 ▼a New York : ▼b McGraw-Hill, ▼c 1965.
300 ▼a xi, 173 p. ; ▼c 24 cm.
500 ▼a Sequel to: Positioning / Al Ries and Jack Trout. c1986.
500 ▼a Includes index.
650 0 ▼a Positioning (Advertising).
700 1 ▼a Rivkin, Steve, ▼d 1947-.
700 1 ▼a Ries, Al. ▼t Positioning.
740 0 ▼a Positioning

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.111 T861n Accession No. 111073758 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Main Library/Western Books/ Call Number 659.111 T861n Accession No. 111644669 Availability Available Due Date Make a Reservation Service B M

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