| 000 | 00829camuuu200289 a 4500 | |
| 001 | 000000447027 | |
| 003 | OCoLC | |
| 005 | 19961206110352.0 | |
| 008 | s1995 enkab b 00100 eng | |
| 010 | ▼a 95003535 | |
| 015 | ▼a GB95-97660 | |
| 019 | ▼a 34078269 | |
| 020 | ▼a 0415103193 | |
| 020 | ▼a 0415103207 (pbk.) | |
| 040 | ▼a DLC ▼c DLC ▼d UKM | |
| 049 | 1 | ▼l 111071635 |
| 050 | 0 0 | ▼a HM263 ▼b .H3444 1995 |
| 082 | 0 0 | ▼a 659.2 ▼2 20 |
| 090 | ▼a 659.2 ▼b H318p | |
| 100 | 1 | ▼a Harrison, Shirley, ▼d 1949- |
| 245 | 1 0 | ▼a Public relations : ▼b an introduction / ▼c Shirley Harrison. |
| 260 | ▼a London ; ▼a New York : ▼b Routledge, ▼c 1995. | |
| 300 | ▼a xi, 189 p. : ▼b ill., maps ; ▼c 25 cm. | |
| 504 | ▼a Includes bibliographical references (p. [183]-184) and index. | |
| 650 | 0 | ▼a Public relations. |
| 653 | 0 | ▼a Public relations |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 659.2 H318p | 등록번호 111071635 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
목차
CONTENTS List of figures = ⅷ List of tables = ⅸ Preface = ⅹ Acknowledgements = xii 1 Public relations: what is it and why do we use it? = 1 2 Getting from there to here = 13 3 The theoretical framework = 29 4 Planning for results = 47 5 Corporate public relations = 67 6 Crisis public relations = 82 7 Internal communications = 102 8 Community relations and sponsorship = 123 9 Specialist public relations = 144 10 Where do we go from here? = 164 Appendix 1: Membership of the Institute of Public Relations = 173 Appendix 2: Code of Professional Conduct of the Institute of Public Relations = 175 Appendix 3: Public Relations Education and Training matrix = 179 Bibliography = 183 Index = 185
