CONTENTS
Abbreviations = xi
Preface = xiii
Introduction: The Formation of Pragmatic Theory = xv
1 A PROGRAM OF PRAGMATICALLY INTEGRATED SEMIOTICS: FROM PEIRCE TO MORRIS = 1
1.1 Charles Sanders Peirce: Semiotics and Pragmatism = 1
1.1.1 Peirce's Semiotics of the Threefold Relationship of Signs = 1
1.1.2 The "Pragmatic Maxim" as the Determining Factor in the Direction Followed by Peirce's Pragmatism = 6
1.1.3 The Doctrine of Interpretants and Pragmatism = 8
1.2 The Reception of Peirce's Ideas by American Pragmatism = 11
1.2.1 William James = 12
1.2.2 John Dewey = 13
1.2.3 Josiah Royce = 14
1.2.4 George Herbert Mead = 15
1.3 Charles William Morris' Behavioristic Semiotics = 17
1.3.1 The Pragmatic Movement in the Perspective of Morris' Work: Behavioristic Semiotics as Unifying Principle = 17
1.3.2 Morris' Conception of Three-Dimensional Semiotics as Behaviorism = 18
1.3.3 Semiotics as Logic-Semiotics as Scientific Discourse-Applied Semiotics = 22
1.3.4 Aporias in Morris' Behavioristic Semiotics = 24
2 APPROACHES TO A PRAGMATICALLY ORIENTED MATERIALISTIC LINGUISTIC THEORY = 35
2.1 Valentin N. Volo s ˘ inov = 35
2.1.1 The Main Aspects of Volo s ˘ inov's Semiotic Theory of Language and Ideology = 35
2.1.2 The Antitheses "Individualistic Subjectivism" and "Abstract Objectivism" and Volo s ˘ inov's Synthesis = 36
2.1.3 The Prospect: Volo s ˘ inov's Heritage = 38
3 THE LATE WITTGENSTEIN, ORDINARY LANGUAGE PHILOSOPHY, AND SPEECH ACT THEORY = 41
3.1 Ludwig Wittgenstein's Pragmatic Language-Game Theory = 41
3.1.1 The Breach: From "Ideal Language" (Early Wittgenstein) to "Ordinary Language" (Late Wittgenstein) = 41
3.1.2 Language-Games and Forms of Life = 42
3.1.3 Meaning and Use = 44
3.1.4 Rules and Grammar = 45
3.1.5 Wittgenstein's Rejection of Reflection in the Name of Therapy and Description-His Conception of Philosophy and Its Aporias = 47
3.2 John L. Austin's Approach to Speech Act Theory = 50
3.3 John R. Searle's Systematic Plan of Speech Act Theory = 52
3.4 Dieter Wunderlich's Further Development of Speech Act Theory within the Framework of Linguistic Pragmatics = 55
3.5 Utz Maas' Theses for an Action Theory of Language = 58
4 THE PRAGMATIC TEXTUAL THEORY = 68
4.1 Siegfried J. Schmidt's Plan of a Textual Theory within the Framework of Communicative Act Games = 68
4.1.1 Schmidt's Point of Departure in the Theory of Meaning = 68
4.1.2 The Category of the "Communicative Act Game" = 70
4.1.3 Aspects of a Textual Theory = 71
5 KARL-OTTO APEL's TRANSCENDENTAL PRAGMATICS AS A REFLECTION ABOUT THE CONDITIONS OF THE POSSIBILITY AND VALIDITY OF LINGUISTIC COMMUNICATION = 78
5.1 Apel's Transformation of Transcendental Philosophy = 78
5.2 Apel's Points of Contact = 80
5.2.1 The Pragmatic Semiotics of Peirce and Morris = 80
5.2.2 The Language Game Model of the Late Wittgenstein = 82
5.2.3 Austin's and Searle's Speech Act Theory = 83
5.3 Apel's Transcendental Pragmatic Philosophy of the Communication Community = 85
6 J U ·· RGEN HABERMAS' UNIVERSAL PRAGMATICS WITHIN THE FRAMEWORK OF THE THEORY OF COMMUNICATIVE ACTION = 90
6.1 The Status of Universal Pragmatics within the Framework of a Theory of Communicative Action = 90
6.2 Habermas' Concept of Action = 93
6.3 The Specific Aspects of Communicative Action = 97
6.3.1 Consensus and Competence-the Conditions of Communicative Action = 97
6.3.2 Forms of Everyday Communication: Communicative Action and Discourse = 100
6.3.3 Validity Claims and the Mode by Which They Are Met = 102
6.3.4 The Concept and Status of the Ideal Speech Situation = 104
6.4 The Normative Foundation of Interaction and the Factual Norms of Interaction = 107
6.4.1 The Genesis and Legitimation of Norms of Interaction = 107
6.4.2 The Part Played by World Views in the Legitimation of Norms of Interaction = 108
6.4.3 Evolution, the Formation of Identity, and Norms of Interaction = 112
Excursus 1: Habermas' Approach to a Theory of Social Evolution = 112
Excursus 2: Habermas' Concept of Identity = 114
7 THE SEARCH FOR AN INTEGRATIVE PRAGMATIC THEORY = 123
7.1 Transcendental Pragmatics versus Universal Pragmatics = 123
7.2 Fundamental Pragmatics as the Instance of Foundation = 128
7.3 Partial Aspects of a Pragmatic Theory and Areas of Research = 133
Afterword = 139
Bibliography = 150
Index = 163
