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Creative strategy in advertising 2nd ed

Creative strategy in advertising 2nd ed (Loan 2 times)

Material type
단행본
Personal Author
Jewler, A. Jerome.
Title Statement
Creative strategy in advertising / A. Jerome Jewler.
판사항
2nd ed.
Publication, Distribution, etc
Belmont, Calif. :   Wadsworth,   c1985.  
Physical Medium
xvi, 304 p. : ill. ; 24 cm.
Series Statement
Wadsworth series in mass communication
ISBN
0534038794 (pbk.)
General Note
Includes index.  
Bibliography, Etc. Note
Bibliography: p. 293-294.
000 00693camuu2200229 a 4500
001 000000231707
005 20010410113112
008 840516s1985 caua b 001 0 eng
020 ▼a 0534038794 (pbk.)
040 ▼d 211009
049 ▼l 412713607 ▼l 412713608
082 0 4 ▼a 659.132 ▼2 21
090 ▼a 659.132 ▼b J59c
100 1 0 ▼a Jewler, A. Jerome.
245 1 0 ▼a Creative strategy in advertising / ▼c A. Jerome Jewler.
250 ▼a 2nd ed.
260 0 ▼a Belmont, Calif. : ▼b Wadsworth, ▼c c1985.
300 ▼a xvi, 304 p. : ▼b ill. ; ▼c 24 cm.
440 0 ▼a Wadsworth series in mass communication
500 ▼a Includes index.
504 ▼a Bibliography: p. 293-294.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.132 J59c Accession No. 412713607 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Main Library/Western Books/ Call Number 659.132 J59c Accession No. 412713608 Availability Available Due Date Make a Reservation Service B M

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