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Tested advertising copy : 201 tests of 480 ads, with factual results in readership, inquiries or sales, and analyses of basic success factors for ad copy as viewed by Gallup, Politz, Shepard, and Schw

Tested advertising copy : 201 tests of 480 ads, with factual results in readership, inquiries or sales, and analyses of basic success factors for ad copy as viewed by Gallup, Politz, Shepard, and Schw

자료유형
단행본
개인저자
Swan, Carroll J., 1914-
서명 / 저자사항
Tested advertising copy : 201 tests of 480 ads, with factual results in readership, inquiries or sales, and analyses of basic success factors for ad copy as viewed by Gallup, Politz, Shepard, and Schwerin / by Carroll J. Swan, managing editor.
발행사항
Pleasantville, N.Y. :   Printers' Ink Books,   [1955]  
형태사항
208 p. : illus. ; 29 cm.
일반주제명
Advertising copy.
000 00815camuuu200217I 4500
001 000000129116
005 19950930012308.0
008 730717s1955 nyua 000 0 eng
010 ▼a 55013691 /L
035 ▼a ocm00657005
040 ▼a DLC ▼c CPL ▼d SER
049 ▼a ACCL ▼l 412033015
050 0 ▼a HF5825 ▼b .P77
082 ▼a 659.1322
090 ▼a 659.132 ▼b P957t
130 0 ▼a Printers' ink.
245 1 0 ▼a Tested advertising copy : ▼b 201 tests of 480 ads, with factual results in readership, inquiries or sales, and analyses of basic success factors for ad copy as viewed by Gallup, Politz, Shepard, and Schwerin / ▼c by Carroll J. Swan, managing editor.
260 ▼a Pleasantville, N.Y. : ▼b Printers' Ink Books, ▼c [1955]
300 ▼a 208 p. : ▼b illus. ; ▼c 29 cm.
650 0 ▼a Advertising copy.
700 1 0 ▼a Swan, Carroll J., ▼d 1914-

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