고려대학교 도서관

MARC

A statistical analysis of advertising expenditure and of the revenue of the press

Material type

단행본

Personal Author

Kaldor, Nicholas, 1908-1986. Silverman, Rodney, joint author.

Title Statement

A statistical analysis of advertising expenditure and of the revenue of the press / by Nicholas Kaldor and Rodney Silverman.

Publication, Distribution, etc

Cambridge Eng. : University Press, 1948.

Physical Medium

xiii, 199 p. : diagrs. ; 24 cm.

General Note

A revised version of a confidential report. Statistics of advertising, presented to the Advertising Association in 1946.

Subject Added Entry-Topical Term

Advertising --Great Britain. English newspapers.

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005		19950930012305.0
008		751203s1948 enka 000 0 eng
010		▼a 49002950
035		▼a ocm01872992
040		▼a DLC ▼c FQG ▼d NRC
049		▼a ACCL ▼l 412035844
050	0	▼a HF5813.G7 ▼b K3
082		▼a 659.132
090		▼a 659.1 ▼b K14s
100	1	▼a Kaldor, Nicholas, ▼d 1908-1986.
245	1 2	▼a A statistical analysis of advertising expenditure and of the revenue of the press / ▼c by Nicholas Kaldor and Rodney Silverman.
260		▼a Cambridge Eng. : ▼b University Press, ▼c 1948.
300		▼a xiii, 199 p. : ▼b diagrs. ; ▼c 24 cm.
410	2 0	▼a National Institute of Economic and Social Research. ▼t Economic and social studies ; ▼v 8.
500		▼a A revised version of a confidential report. Statistics of advertising, presented to the Advertising Association in 1946.
650	0	▼a Advertising ▼z Great Britain.
650	0	▼a English newspapers.
700	1 0	▼a Silverman, Rodney, ▼e joint author.

No.	Location	Call Number	Accession No.	Availability	Due Date	Make a Reservation	Service
No. 1	Location Centennial Digital Library/Stacks(Preservation)/	Call Number 659.1 K14s	Accession No. 412035844	Availability Available	Due Date	Make a Reservation	Service B M