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CONTENTS
A Personal Note
Book Ⅰ School and Professional Journalism
 Chapter 1 The Nature of Journalism = 1
 Chapter 2 The Function of Scholastic Journalism = 9
 Chapter 3 Building an Effective Staff = 16
 Chapter 4 The Language of the Press = 29
 Chapter 5 Law and Student Journalists = 39
Book Ⅱ The School Newspaper
 Chapter 6 Gathering the News = 50
 Chapter 7 Writing the News = 56
 Chapter 8 Writing Commentary = 64
 Chapter 9 Editing Copy = 76
 Chapter 10 Writing Headlines = 88
 Chapter 11 Newspaper Typography = 96
 Chapter 12 Pictures in Journalism = 106
 Chapter 13 Newspaper Page Layout = 119
 Chapter 14 Selling Advertising = 134
 Chapter 15 Creating Advertising = 143
 Chapter 16 Building and Servicing Circulation = 155
Book Ⅲ The School Magazine
 Chapter 17 Creative Magazines = 162
 Chapter 18 Magazine Page Layout = 170
 Chapter 19 Mimeographed Publications = 183
 Chapter 20 Supportive Journalism = 191
Book Ⅳ Broadcast Journalism
 Chapter 21 Radio and Television News = 198
Book Ⅴ The School Yearbook
 Chapter 22 Planning and Producing the Yearbook = 214
 Chapter 23 Yearbook Art = 229
 Chapter 24 Yearbook Layout = 242
 Chapter 25 Yearbook Typography = 266
 Chapter 26 Yearbook Business Operations = 274
Book Ⅵ The People in Journalism
 Chapter 27 Working with Teachers = 286
 Chapter 28 Working with Printers = 293
 Chapter 29 Working in Professional Journalism = 302
Glossary = 309
Index = 329