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The management of public relations : analysis and planning external relations

The management of public relations : analysis and planning external relations

Material type
단행본
Personal Author
Ross, Robert Davis, 1908-
Title Statement
The management of public relations : analysis and planning external relations / Robert D. Ross.
Publication, Distribution, etc
New York :   Wiley,   c1977.  
Physical Medium
xiv, 274 p. ; 24 cm.
Series Statement
Wiley series on marketing management
ISBN
0471031097
General Note
"A Wiley-Interscience publication."  
Bibliography, Etc. Note
Includes bibliographical references and indexes.
Subject Added Entry-Topical Term
Public relations --Management.
000 00784camuuu200229 i 4500
001 000000076493
005 .0
008 770520s1977 nyu b 00110 eng
010 ▼a 77009288 //r85
020 ▼a 0471031097
049 ▼l 412604491 ▼l 412618369 ▼l 412642235 ▼l 412642236
050 0 ▼a HM263 ▼b .R597
082 ▼a 659.2
090 ▼a 659.2 ▼b R825m
100 1 0 ▼a Ross, Robert Davis, ▼d 1908-
245 1 4 ▼a The management of public relations : ▼b analysis and planning external relations / ▼c Robert D. Ross.
260 0 ▼a New York : ▼b Wiley, ▼c c1977.
300 ▼a xiv, 274 p. ; ▼c 24 cm.
490 0 ▼a Wiley series on marketing management
500 ▼a "A Wiley-Interscience publication."
504 ▼a Includes bibliographical references and indexes.
650 0 ▼a Public relations ▼x Management.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Centennial Digital Library/Stacks(Preservation)/ Call Number 659.2 R825m Accession No. 412604491 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Centennial Digital Library/Stacks(Preservation)/ Call Number 659.2 R825m Accession No. 412618369 Availability Available Due Date Make a Reservation Service B M
No. 3 Location Centennial Digital Library/Stacks(Preservation)/ Call Number 659.2 R825m Accession No. 412642235 Availability Available Due Date Make a Reservation Service B M
No. 4 Location Centennial Digital Library/Stacks(Preservation)/ Call Number 659.2 R825m Accession No. 412642236 Availability Available Due Date Make a Reservation Service B M

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