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Motivation research in advertising and marketing

Motivation research in advertising and marketing

Material type
단행본
Personal Author
Smith, George Horsley.
Title Statement
Motivation research in advertising and marketing.
Publication, Distribution, etc
New York :   McGraw-Hill,   1954.  
Physical Medium
242 p. : illus. ; 24 cm.
Subject Added Entry-Topical Term
Motivation research (Marketing) Advertising --Psychological aspects.
000 00566namuuu200181 4500
001 000000076477
005 .0
008 711116c1954 ctua 00000 eng
049 ▼l 412032519 ▼l 412038186 ▼l 412038187
050 0 ▼a HF5415.3 ▼b .S6 1971
082 ▼a 658.83/4
090 ▼a 659.1 ▼b S648m
100 1 0 ▼a Smith, George Horsley.
245 1 0 ▼a Motivation research in advertising and marketing.
260 0 ▼a New York : ▼b McGraw-Hill, ▼c 1954.
300 ▼a 242 p. : ▼b illus. ; ▼c 24 cm.
650 0 ▼a Motivation research (Marketing)
650 0 ▼a Advertising ▼x Psychological aspects.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Centennial Digital Library/Stacks(Preservation)/ Call Number 659.1 S648m Accession No. 412032519 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Centennial Digital Library/Stacks(Preservation)/ Call Number 659.1 S648m Accession No. 412038187 Availability Available Due Date Make a Reservation Service B M

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