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Advertising theory and practice 11th ed

Advertising theory and practice 11th ed

Material type
단행본
Personal Author
Sandage, C. H. (Charles Harold), 1902- Fryburger, Vernon Ray, 1918- Rotzoll, Kim B.
Title Statement
Advertising theory and practice / C.H. Sandage, Vernon Fryburger, Kim Rotzoll.
판사항
11th ed.
Publication, Distribution, etc
Homewood, Ill. :   R.D. Irwin,   1983.  
Physical Medium
xv, 509 p., [6] p. of plates : ill. (some col.) ; 25 cm.
Series Statement
Irwin series in marketing
ISBN
0256028516
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Advertising.
000 00831namuuu200253 a 4500
001 000000076476
005 .0
008 831101s1983 iluaf b 00110 eng
010 ▼a 82083425
020 ▼a 0256028516
049 ▼l 412609925 ▼l 412609926
050 0 ▼a HF5823 ▼b .S25 1983
082 0 ▼a 659.1 ▼2 19
090 ▼a 659.1 ▼b S213a11
100 1 0 ▼a Sandage, C. H. ▼q (Charles Harold), ▼d 1902-
245 1 0 ▼a Advertising theory and practice / ▼c C.H. Sandage, Vernon Fryburger, Kim Rotzoll.
250 ▼a 11th ed.
260 0 ▼a Homewood, Ill. : ▼b R.D. Irwin, ▼c 1983.
300 ▼a xv, 509 p., [6] p. of plates : ▼b ill. (some col.) ; ▼c 25 cm.
440 0 ▼a Irwin series in marketing
504 ▼a Includes bibliographical references and index.
650 0 ▼a Advertising.
700 1 0 ▼a Fryburger, Vernon Ray, ▼d 1918-
700 1 0 ▼a Rotzoll, Kim B.

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No. 1 Location Main Library/Western Books/ Call Number 659.1 S213a11 Accession No. 412609925 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Main Library/Western Books/ Call Number 659.1 S213a11 Accession No. 412609926 Availability Available Due Date Make a Reservation Service B M
No. 3 Location Sejong Academic Information Center/Social Science/ Call Number 659.1 S213a11 Accession No. 151006790 Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1 S213a11 Accession No. 412609925 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Main Library/Western Books/ Call Number 659.1 S213a11 Accession No. 412609926 Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 659.1 S213a11 Accession No. 151006790 Availability Available Due Date Make a Reservation Service B M

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