고려대학교 도서관

MARC

Advertising theory and practice 11th ed

Material type

단행본

Personal Author

Sandage, C. H. (Charles Harold), 1902- Fryburger, Vernon Ray, 1918- Rotzoll, Kim B.

Title Statement

Advertising theory and practice / C.H. Sandage, Vernon Fryburger, Kim Rotzoll.

판사항

11th ed.

Publication, Distribution, etc

Homewood, Ill. : R.D. Irwin, 1983.

Physical Medium

xv, 509 p., [6] p. of plates : ill. (some col.) ; 25 cm.

Series Statement

Irwin series in marketing

ISBN

0256028516

Bibliography, Etc. Note

Includes bibliographical references and index.

Subject Added Entry-Topical Term

Advertising.

000		00831namuuu200253 a 4500
001		000000076476
005		.0
008		831101s1983 iluaf b 00110 eng
010		▼a 82083425
020		▼a 0256028516
049		▼l 412609925 ▼l 412609926
050	0	▼a HF5823 ▼b .S25 1983
082	0	▼a 659.1 ▼2 19
090		▼a 659.1 ▼b S213a11
100	1 0	▼a Sandage, C. H. ▼q (Charles Harold), ▼d 1902-
245	1 0	▼a Advertising theory and practice / ▼c C.H. Sandage, Vernon Fryburger, Kim Rotzoll.
250		▼a 11th ed.
260	0	▼a Homewood, Ill. : ▼b R.D. Irwin, ▼c 1983.
300		▼a xv, 509 p., [6] p. of plates : ▼b ill. (some col.) ; ▼c 25 cm.
440	0	▼a Irwin series in marketing
504		▼a Includes bibliographical references and index.
650	0	▼a Advertising.
700	1 0	▼a Fryburger, Vernon Ray, ▼d 1918-
700	1 0	▼a Rotzoll, Kim B.

No.	Location	Call Number	Accession No.	Availability	Due Date	Make a Reservation	Service
No. 1	Location Main Library/Western Books/	Call Number 659.1 S213a11	Accession No. 412609925	Availability Available	Due Date	Make a Reservation	Service B M
No. 2	Location Main Library/Western Books/	Call Number 659.1 S213a11	Accession No. 412609926	Availability Available	Due Date	Make a Reservation	Service B M
No. 3	Location Sejong Academic Information Center/Social Science/	Call Number 659.1 S213a11	Accession No. 151006790	Availability Available	Due Date	Make a Reservation	Service B M

No.	Location	Call Number	Accession No.	Availability	Due Date	Make a Reservation	Service
No. 1	Location Main Library/Western Books/	Call Number 659.1 S213a11	Accession No. 412609925	Availability Available	Due Date	Make a Reservation	Service B M
No. 2	Location Main Library/Western Books/	Call Number 659.1 S213a11	Accession No. 412609926	Availability Available	Due Date	Make a Reservation	Service B M

No.	Location	Call Number	Accession No.	Availability	Due Date	Make a Reservation	Service
No. 1	Location Sejong Academic Information Center/Social Science/	Call Number 659.1 S213a11	Accession No. 151006790	Availability Available	Due Date	Make a Reservation	Service B M