HOME > Detail View

Detail View

Motivation in advertising : motives that make people buy

Motivation in advertising : motives that make people buy

Material type
단행본
Personal Author
Martineau, Pierre, 1905-1964.
Title Statement
Motivation in advertising : motives that make people buy.
Publication, Distribution, etc
New York :   McGraw-Hill,   1957.  
Physical Medium
210 p. : illus. ; 24 cm.
Series Statement
McGraw-Hill series in advertising and selling
Subject Added Entry-Topical Term
Advertising --Psychological aspects.
000 00602camuuu2001931 4500
001 000000076471
005 .0
008 730529s1957 nyua 00000 eng
010 ▼a 57008623 /L/r78
049 ▼l 412031992
050 0 ▼a HF5822 ▼b .M37
082 ▼a 659.10115
090 ▼a 659.1 ▼b M385m
100 1 0 ▼a Martineau, Pierre, ▼d 1905-1964.
245 1 0 ▼a Motivation in advertising : ▼b motives that make people buy.
260 0 ▼a New York : ▼b McGraw-Hill, ▼c 1957.
300 ▼a 210 p. : ▼b illus. ; ▼c 24 cm.
490 0 ▼a McGraw-Hill series in advertising and selling
650 0 ▼a Advertising ▼x Psychological aspects.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Centennial Digital Library/Stacks(Preservation)/ Call Number 659.1 M385m Accession No. 412031992 Availability Available Due Date Make a Reservation Service B M

New Arrivals Books in Related Fields