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Motivation in advertising : motives that make people buy

Motivation in advertising : motives that make people buy

자료유형
단행본
개인저자
Martineau, Pierre, 1905-1964.
서명 / 저자사항
Motivation in advertising : motives that make people buy.
발행사항
New York :   McGraw-Hill,   1957.  
형태사항
210 p. : illus. ; 24 cm.
총서사항
McGraw-Hill series in advertising and selling
일반주제명
Advertising --Psychological aspects.
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049 ▼l 412031992
050 0 ▼a HF5822 ▼b .M37
082 ▼a 659.10115
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100 1 0 ▼a Martineau, Pierre, ▼d 1905-1964.
245 1 0 ▼a Motivation in advertising : ▼b motives that make people buy.
260 0 ▼a New York : ▼b McGraw-Hill, ▼c 1957.
300 ▼a 210 p. : ▼b illus. ; ▼c 24 cm.
490 0 ▼a McGraw-Hill series in advertising and selling
650 0 ▼a Advertising ▼x Psychological aspects.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 학술정보관(CDL)/B1 국제기구자료실(보존서고)/ 청구기호 659.1 M385m 등록번호 412031992 도서상태 대출가능 반납예정일 예약 서비스 B M

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