고려대학교 도서관

MARC

Advertising management 2nd ed

Material type

단행본

Personal Author

Aaker, David A. Myers, John G.

Title Statement

Advertising management / David A. Aaker, John G. Myers.

판사항

2nd ed.

Publication, Distribution, etc

Englewood Cliffs, N.J. : Prentice-Hall, c1982.

Physical Medium

xiii, 560 p. : ill., tables. ; 24 cm.

Series Statement

Prentice-Hall international series in management

ISBN

0130160067

Bibliography, Etc. Note

Includes bibliographical references and index.

Subject Added Entry-Topical Term

Advertising --Management.

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005		.0
008		810825s1982 njua b 00110 eng
010		▼a 81013937 //r84
020		▼a 0130160067
049		▼l 412470659
050	0	▼a HF5823 ▼b .A13 1982
082	0	▼a 659.1 ▼2 19
090		▼a 659.1 ▼b A111a2
100	1 0	▼a Aaker, David A. ▼0 AUTH(211009)51118
245	1 0	▼a Advertising management / ▼c David A. Aaker, John G. Myers.
250		▼a 2nd ed.
260	0	▼a Englewood Cliffs, N.J. : ▼b Prentice-Hall, ▼c c1982.
300		▼a xiii, 560 p. : ▼b ill., tables. ; ▼c 24 cm.
490	0	▼a Prentice-Hall international series in management
504		▼a Includes bibliographical references and index.
650	0	▼a Advertising ▼x Management.
700	1 0	▼a Myers, John G.

No.	Location	Call Number	Accession No.	Availability	Due Date	Make a Reservation	Service
No. 1	Location Main Library/Western Books/	Call Number 659.1 A111a2	Accession No. 412470659	Availability Available	Due Date	Make a Reservation	Service B M
No. 2	Location Sejong Academic Information Center/Social Science/	Call Number 659.1 A111a2	Accession No. 452031290	Availability Available	Due Date	Make a Reservation	Service B M

No.	Location	Call Number	Accession No.	Availability	Due Date	Make a Reservation	Service
No. 1	Location Main Library/Western Books/	Call Number 659.1 A111a2	Accession No. 412470659	Availability Available	Due Date	Make a Reservation	Service B M

No.	Location	Call Number	Accession No.	Availability	Due Date	Make a Reservation	Service
No. 1	Location Sejong Academic Information Center/Social Science/	Call Number 659.1 A111a2	Accession No. 452031290	Availability Available	Due Date	Make a Reservation	Service B M