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Promotional strategy : managing the marketing communications process 5th ed

Promotional strategy : managing the marketing communications process 5th ed

Material type
단행본
Personal Author
Engel, James F. Warshaw, Martin R. Kinnear, Thomas C., 1943-
Title Statement
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
판사항
5th ed.
Publication, Distribution, etc
Homewood, Ill. :   R.D. Irwin,   1983.  
Physical Medium
xv, 655 p., [4] p. of plates : ill. (some col.) ; 25 cm.
Series Statement
Irwin series in marketing
ISBN
025602846X
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Marketing. Advertising. Marketing --Management.
000 00936camuuu200277 a 4500
001 000000076324
005 .0
008 830419s1983 iluaf b 00110 eng
010 ▼a 82084060 //r84
020 ▼a 025602846X
049 ▼l 412609945 ▼l 412609946 ▼l 412621840
050 0 ▼a HF5415 ▼b .E65 1983
082 0 ▼a 658.8/2 ▼2 19
090 ▼a 658.82 ▼b E57p5
100 1 0 ▼a Engel, James F.
245 1 0 ▼a Promotional strategy : ▼b managing the marketing communications process / ▼c James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
250 ▼a 5th ed.
260 0 ▼a Homewood, Ill. : ▼b R.D. Irwin, ▼c 1983.
300 ▼a xv, 655 p., [4] p. of plates : ▼b ill. (some col.) ; ▼c 25 cm.
440 0 ▼a Irwin series in marketing
504 ▼a Includes bibliographical references and index.
650 0 ▼a Marketing.
650 0 ▼a Advertising.
650 0 ▼a Marketing ▼x Management.
700 1 0 ▼a Warshaw, Martin R.
700 1 0 ▼a Kinnear, Thomas C., ▼d 1943-

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves6/ Call Number 658.82 E57p5 Accession No. 412609945 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Main Library/Education Reserves6/ Call Number 658.82 E57p5 Accession No. 412609946 Availability Available Due Date Make a Reservation Service B M
No. 3 Location Main Library/Education Reserves6/ Call Number 658.82 E57p5 Accession No. 412621840 Availability Available Due Date Make a Reservation Service B M
No. 4 Location Sejong Academic Information Center/Social Science/ Call Number 658.82 E57p5 Accession No. 452029098 Availability Available Due Date Make a Reservation Service M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves6/ Call Number 658.82 E57p5 Accession No. 412609945 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Main Library/Education Reserves6/ Call Number 658.82 E57p5 Accession No. 412609946 Availability Available Due Date Make a Reservation Service B M
No. 3 Location Main Library/Education Reserves6/ Call Number 658.82 E57p5 Accession No. 412621840 Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 658.82 E57p5 Accession No. 452029098 Availability Available Due Date Make a Reservation Service M

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