고려대학교 도서관

MARC

Promotional strategy : managing the marketing communications process 5th ed

Material type

단행본

Personal Author

Engel, James F. Warshaw, Martin R. Kinnear, Thomas C., 1943-

Title Statement

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

판사항

5th ed.

Publication, Distribution, etc

Homewood, Ill. : R.D. Irwin, 1983.

Physical Medium

xv, 655 p., [4] p. of plates : ill. (some col.) ; 25 cm.

Series Statement

Irwin series in marketing

ISBN

025602846X

Bibliography, Etc. Note

Includes bibliographical references and index.

Subject Added Entry-Topical Term

Marketing. Advertising. Marketing --Management.

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001		000000076324
005		.0
008		830419s1983 iluaf b 00110 eng
010		▼a 82084060 //r84
020		▼a 025602846X
049		▼l 412609945 ▼l 412609946 ▼l 412621840
050	0	▼a HF5415 ▼b .E65 1983
082	0	▼a 658.8/2 ▼2 19
090		▼a 658.82 ▼b E57p5
100	1 0	▼a Engel, James F.
245	1 0	▼a Promotional strategy : ▼b managing the marketing communications process / ▼c James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
250		▼a 5th ed.
260	0	▼a Homewood, Ill. : ▼b R.D. Irwin, ▼c 1983.
300		▼a xv, 655 p., [4] p. of plates : ▼b ill. (some col.) ; ▼c 25 cm.
440	0	▼a Irwin series in marketing
504		▼a Includes bibliographical references and index.
650	0	▼a Marketing.
650	0	▼a Advertising.
650	0	▼a Marketing ▼x Management.
700	1 0	▼a Warshaw, Martin R.
700	1 0	▼a Kinnear, Thomas C., ▼d 1943-

No.	Location	Call Number	Accession No.	Availability	Due Date	Make a Reservation	Service
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No.	Location	Call Number	Accession No.	Availability	Due Date	Make a Reservation	Service
No. 1	Location Main Library/Education Reserves6/	Call Number 658.82 E57p5	Accession No. 412609945	Availability Available	Due Date	Make a Reservation	Service B M
No. 2	Location Main Library/Education Reserves6/	Call Number 658.82 E57p5	Accession No. 412609946	Availability Available	Due Date	Make a Reservation	Service B M
No. 3	Location Main Library/Education Reserves6/	Call Number 658.82 E57p5	Accession No. 412621840	Availability Available	Due Date	Make a Reservation	Service B M

No.	Location	Call Number	Accession No.	Availability	Due Date	Make a Reservation	Service
No. 1	Location Sejong Academic Information Center/Social Science/	Call Number 658.82 E57p5	Accession No. 452029098	Availability Available	Due Date	Make a Reservation	Service M