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Organization strategy : a marketing approach

Organization strategy : a marketing approach

Material type
단행본
Personal Author
Corey, E. Raymond. Star, Steven H., joint author.
Corporate Author
Harvard University. Graduate School of Business Administration. Division of Research.
Title Statement
Organization strategy : a marketing approach / [by] E. Raymond Corey [and] Steven H. Star.
Publication, Distribution, etc
Boston :   Division of Research, Graduate School of Business Administration, Harvard University,   1971.  
Physical Medium
xi, 434 p. : illus. ; 29 cm.
ISBN
0875840884
General Note
"Based on a detailed examination of the organizational structures and processes in: IBM, Sears, Ford, General Electric, General Foods, Lockheed, Mobil, Monsanto, Du Pont, and Pfizer."  
Bibliography, Etc. Note
Includes bibliographical references.
Subject Added Entry-Topical Term
Industrial organization --United States --Case studies. Marketing --Management --Case studies.
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008 710121s1971 maua bs 00110 eng
010 ▼a 79132151 //r84
020 ▼a 0875840884
043 ▼a n-us---
049 ▼l 412609955 ▼l 412609956
050 0 ▼a HD70.U5 ▼b C66
082 ▼a 658.3/02/0973
090 ▼a 658.402 ▼b C797o
100 1 0 ▼a Corey, E. Raymond.
245 1 0 ▼a Organization strategy : ▼b a marketing approach / ▼c [by] E. Raymond Corey [and] Steven H. Star.
260 0 ▼a Boston : ▼b Division of Research, Graduate School of Business Administration, Harvard University, ▼c 1971.
300 ▼a xi, 434 p. : ▼b illus. ; ▼c 29 cm.
350 ▼a $16.00
500 ▼a "Based on a detailed examination of the organizational structures and processes in: IBM, Sears, Ford, General Electric, General Foods, Lockheed, Mobil, Monsanto, Du Pont, and Pfizer."
504 ▼a Includes bibliographical references.
650 0 ▼a Industrial organization ▼z United States ▼x Case studies.
650 0 ▼a Marketing ▼x Management ▼x Case studies.
700 1 0 ▼a Star, Steven H., ▼e joint author.
710 2 0 ▼a Harvard University. ▼b Graduate School of Business Administration. ▼b Division of Research.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves6/ Call Number 658.402 C797o Accession No. 412609955 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Main Library/Education Reserves6/ Call Number 658.402 C797o Accession No. 412609956 Availability Available Due Date Make a Reservation Service B M

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