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Effect of advertising on high and low loyalty consumer segments

Effect of advertising on high and low loyalty consumer segments

Material type
단행본
Personal Author
Raj, Sevilimedu Parthasarathi.
Title Statement
Effect of advertising on high and low loyalty consumer segments / Raj, Sevilimedu Parthasarathi.
Publication, Distribution, etc
Ann Arbor :   University Microfilms International ,   1984.  
Physical Medium
xiv, 189 p. : ill. ; 23 cm.
General Note
Thesis (Ph.D.) - Carnegie-Mellon University, 1981  
Bibliography, Etc. Note
Bibliography: p. 184-189
000 00634namuuu200181 4500
001 000000050190
005 .0
008 950523s1984 miu eng
040 ▼a 211009 ▼c 211009
049 ▼l 412610797
082 0 4 ▼a 659.1
090 ▼a 659.1 ▼b R161e
100 1 0 ▼a Raj, Sevilimedu Parthasarathi.
245 1 4 ▼a Effect of advertising on high and low loyalty consumer segments / ▼c Raj, Sevilimedu Parthasarathi.
260 0 ▼a Ann Arbor : ▼b University Microfilms International , ▼c 1984.
300 ▼a xiv, 189 p. : ▼b ill. ; ▼c 23 cm.
500 ▼a Thesis (Ph.D.) - Carnegie-Mellon University, 1981
504 ▼a Bibliography: p. 184-189

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1 R161e Accession No. 412610797 Availability Available Due Date Make a Reservation Service B M

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