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A stochastic theory of advertising : decision-making and the theory of the firm

A stochastic theory of advertising : decision-making and the theory of the firm

Material type
단행본
Personal Author
Doyle, Peter Michael , 1943-.
Title Statement
A stochastic theory of advertising : decision-making and the theory of the firm / Doyle, Peter Michael.
Publication, Distribution, etc
Ann Arbor :   University Microfilms ,   1984.  
Physical Medium
vi, 242 leaves : ill. ; 23 cm.
General Note
Thesis (Ph.D.) - Carnegie-Mellon University, 1971.  
000 00601namuuu200169 4500
001 000000049602
005 .0
008 950523s1984 miu eng
040 ▼a 211009 ▼c 211009
049 ▼l 412610714
082 0 4 ▼a 659.10182
090 ▼a 659.10182 ▼b D754s
100 1 0 ▼a Doyle, Peter Michael , ▼d 1943-.
245 1 2 ▼a A stochastic theory of advertising : ▼b decision-making and the theory of the firm / ▼c Doyle, Peter Michael.
260 0 ▼a Ann Arbor : ▼b University Microfilms , ▼c 1984.
300 ▼a vi, 242 leaves : ▼b ill. ; ▼c 23 cm.
500 ▼a Thesis (Ph.D.) - Carnegie-Mellon University, 1971.

Holdings Information

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No. 1 Location Main Library/Western Books/ Call Number 659.10182 D754s Accession No. 412610714 Availability Available Due Date Make a Reservation Service B M

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