HOME > Detail View

Detail View

The anatomy of advertising : an analytical approach to campaign planning and advertisement making

The anatomy of advertising : an analytical approach to campaign planning and advertisement making

Material type
단행본
Personal Author
Wiseman, Mark.
Title Statement
The anatomy of advertising : an analytical approach to campaign planning and advertisement making / [by] Mark Wiseman.
Publication, Distribution, etc
New York ;   London :   Harper & brothers ,   1942.  
Physical Medium
2v. : plates, diagrs. ; 22 cm.
General Note
"first edition."  
Content Notes
v.1. Campaign planning.--v.2. Advertisement making.
Subject Added Entry-Topical Term
Advertising.
000 00659namuuu200193 4500
001 000000049587
005 .0
008 950523s1942 nyu eng
040 ▼a 211009 ▼c 211009
049 ▼l 412041088
082 0 4 ▼a 659.1
090 ▼a 659.1 ▼b W814a
100 1 0 ▼a Wiseman, Mark.
245 1 4 ▼a The anatomy of advertising : ▼b an analytical approach to campaign planning and advertisement making / ▼c [by] Mark Wiseman.
260 0 ▼a New York ; ▼a London : ▼b Harper & brothers , ▼c 1942.
300 ▼a 2v. : ▼b plates, diagrs. ; ▼c 22 cm.
500 ▼a "first edition."
505 1 ▼a v.1. Campaign planning.--v.2. Advertisement making.
650 0 ▼a Advertising.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves(Large Size)/ Call Number 659.1 W814a Accession No. 412041088 Availability Available Due Date Make a Reservation Service B M

New Arrivals Books in Related Fields