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The anatomy of advertising : an analytical approach to campaign planning and advertisement making

The anatomy of advertising : an analytical approach to campaign planning and advertisement making

자료유형
단행본
개인저자
Wiseman, Mark.
서명 / 저자사항
The anatomy of advertising : an analytical approach to campaign planning and advertisement making / [by] Mark Wiseman.
발행사항
New York ;   London :   Harper & brothers ,   1942.  
형태사항
2v. : plates, diagrs. ; 22 cm.
일반주기
"first edition."  
내용주기
v.1. Campaign planning.--v.2. Advertisement making.
일반주제명
Advertising.
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005 .0
008 950523s1942 nyu eng
040 ▼a 211009 ▼c 211009
049 ▼l 412041088
082 0 4 ▼a 659.1
090 ▼a 659.1 ▼b W814a
100 1 0 ▼a Wiseman, Mark.
245 1 4 ▼a The anatomy of advertising : ▼b an analytical approach to campaign planning and advertisement making / ▼c [by] Mark Wiseman.
260 0 ▼a New York ; ▼a London : ▼b Harper & brothers , ▼c 1942.
300 ▼a 2v. : ▼b plates, diagrs. ; ▼c 22 cm.
500 ▼a "first edition."
505 1 ▼a v.1. Campaign planning.--v.2. Advertisement making.
650 0 ▼a Advertising.

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No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/교육보존A/ 청구기호 659.1 W814a 등록번호 412041088 도서상태 대출가능 반납예정일 예약 서비스 B M

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