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Advertising, consumer learning, and competitive strategies

Advertising, consumer learning, and competitive strategies

Material type
단행본
Personal Author
Wildman, Steven S.
Title Statement
Advertising, consumer learning, and competitive strategies / Wildman, Steven S.
Publication, Distribution, etc
Ann Arbor :   University Microfilms International ,   1984.  
Physical Medium
vii, 153 p. : ill. ; 23 cm.
General Note
Thesis (Ph.D.) - Stanford University, 1980.  
000 00558namuuu200169 4500
001 000000049569
005 .0
008 950523s1984 miu eng
040 ▼a 211009 ▼c 211009
049 ▼l 412610803
082 0 4 ▼a 659.1
090 ▼a 659.1 ▼b W674a
100 1 0 ▼a Wildman, Steven S.
245 1 0 ▼a Advertising, consumer learning, and competitive strategies / ▼c Wildman, Steven S.
260 0 ▼a Ann Arbor : ▼b University Microfilms International , ▼c 1984.
300 ▼a vii, 153 p. : ▼b ill. ; ▼c 23 cm.
500 ▼a Thesis (Ph.D.) - Stanford University, 1980.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1 W674a Accession No. 412610803 Availability Available Due Date Make a Reservation Service B M

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