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The interaction between advertising and personal selling

The interaction between advertising and personal selling

Material type
단행본
Personal Author
Swinyard, William Rigby , 1940-.
Title Statement
The interaction between advertising and personal selling / William Rigby Swinyard.
Publication, Distribution, etc
Ann Arbor :   Univ. Microfilms International ,   1984.  
Physical Medium
xi, 257 p. : ill. ; 23 cm.
General Note
Thesis (doctoral) - Stanford Univ., 1976.  
Bibliography, Etc. Note
Bibliography: p. 221-231
000 00610namuuu200181 4500
001 000000049562
005 .0
008 950523s1984 miu eng
040 ▼a 211009 ▼c 211009
049 ▼l 412610726
082 0 4 ▼a 659.1
090 ▼a 659.1 ▼b S979i
100 1 0 ▼a Swinyard, William Rigby , ▼d 1940-.
245 1 4 ▼a The interaction between advertising and personal selling / ▼c William Rigby Swinyard.
260 0 ▼a Ann Arbor : ▼b Univ. Microfilms International , ▼c 1984.
300 ▼a xi, 257 p. : ▼b ill. ; ▼c 23 cm.
500 ▼a Thesis (doctoral) - Stanford Univ., 1976.
504 ▼a Bibliography: p. 221-231

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1 S979i Accession No. 412610726 Availability Available Due Date Make a Reservation Service B M

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