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Comparative advertising : a determination of effects

Comparative advertising : a determination of effects

Material type
단행본
Personal Author
Stack, Robert Thomas.
Title Statement
Comparative advertising : a determination of effects / Robert Thomas Stack.
Publication, Distribution, etc
Ann Arbor :   Univ. Microfilms International ,   1984.  
Physical Medium
vii, 111 p. ; 23 cm.
General Note
Thesis (Ph.D.) - Michigan State Univ., 1978.  
Bibliography, Etc. Note
Bibliography: p. 101-111
000 00587namuuu200181 4500
001 000000049554
005 .0
008 950523s1984 miu eng
040 ▼a 211009 ▼c 211009
049 ▼l 412610725
082 0 4 ▼a 659.1
090 ▼a 659.1 ▼b S775c
100 1 0 ▼a Stack, Robert Thomas.
245 1 0 ▼a Comparative advertising : ▼b a determination of effects / ▼c Robert Thomas Stack.
260 0 ▼a Ann Arbor : ▼b Univ. Microfilms International , ▼c 1984.
300 ▼a vii, 111 p. ; ▼c 23 cm.
500 ▼a Thesis (Ph.D.) - Michigan State Univ., 1978.
504 ▼a Bibliography: p. 101-111

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1 S775c Accession No. 412610725 Availability Available Due Date Make a Reservation Service B M

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