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Planned social advertising : testing for the effects of appeals, distraction, involvement, and attention

Planned social advertising : testing for the effects of appeals, distraction, involvement, and attention

Material type
단행본
Personal Author
Reed, Jerome Brigham.
Title Statement
Planned social advertising : testing for the effects of appeals, distraction, involvement, and attention / Jerome Brigham Reed.
Publication, Distribution, etc
Ann Arbor :   Univ. Microfilms International ,   1984.  
Physical Medium
xvi, 393 p. : ill. ; 23 cm.
General Note
Thesis (Ph.D.) - Stanford Univ., 1978  
Bibliography, Etc. Note
Bibliography: p. 374-393
000 00641namuuu200181 4500
001 000000049522
005 .0
008 950523s1984 miu eng
040 ▼a 211009 ▼c 211009
049 ▼l 412610723
082 0 4 ▼a 659.1
090 ▼a 659.1 ▼b R324p
100 1 0 ▼a Reed, Jerome Brigham.
245 1 0 ▼a Planned social advertising : ▼b testing for the effects of appeals, distraction, involvement, and attention / ▼c Jerome Brigham Reed.
260 0 ▼a Ann Arbor : ▼b Univ. Microfilms International , ▼c 1984.
300 ▼a xvi, 393 p. : ▼b ill. ; ▼c 23 cm.
500 ▼a Thesis (Ph.D.) - Stanford Univ., 1978
504 ▼a Bibliography: p. 374-393

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1 R324p Accession No. 412610723 Availability Available Due Date Make a Reservation Service B M

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