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Planned social advertising : testing for the effects of appeals, distraction, involvement, and attention

Planned social advertising : testing for the effects of appeals, distraction, involvement, and attention

자료유형
단행본
개인저자
Reed, Jerome Brigham.
서명 / 저자사항
Planned social advertising : testing for the effects of appeals, distraction, involvement, and attention / Jerome Brigham Reed.
발행사항
Ann Arbor :   Univ. Microfilms International ,   1984.  
형태사항
xvi, 393 p. : ill. ; 23 cm.
일반주기
Thesis (Ph.D.) - Stanford Univ., 1978  
서지주기
Bibliography: p. 374-393
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008 950523s1984 miu eng
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049 ▼l 412610723
082 0 4 ▼a 659.1
090 ▼a 659.1 ▼b R324p
100 1 0 ▼a Reed, Jerome Brigham.
245 1 0 ▼a Planned social advertising : ▼b testing for the effects of appeals, distraction, involvement, and attention / ▼c Jerome Brigham Reed.
260 0 ▼a Ann Arbor : ▼b Univ. Microfilms International , ▼c 1984.
300 ▼a xvi, 393 p. : ▼b ill. ; ▼c 23 cm.
500 ▼a Thesis (Ph.D.) - Stanford Univ., 1978
504 ▼a Bibliography: p. 374-393

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No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 659.1 R324p 등록번호 412610723 도서상태 대출가능 반납예정일 예약 서비스 B M

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