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The capitalization of advertising and its impact on industrial performance

The capitalization of advertising and its impact on industrial performance

Material type
단행본
Personal Author
Kenison, Arthur Morris.
Title Statement
The capitalization of advertising and its impact on industrial performance / Arthur Morris Kenison.
Publication, Distribution, etc
Ann Arbor :   Univ. Microfilms International ,   1984.  
Physical Medium
xiv, 198 p. : ill. ; 23 cm.
General Note
Thesis (Ph.D.) - Boston Univ., 1980  
Bibliography, Etc. Note
Bibliography: p. 195-197
000 00610namuuu200181 4500
001 000000049424
005 .0
008 950523s1984 miu eng
040 ▼a 211009 ▼c 211009
049 ▼l 412610627
082 0 4 ▼a 659.1
090 ▼a 659.1 ▼b K33c
100 1 0 ▼a Kenison, Arthur Morris.
245 1 4 ▼a The capitalization of advertising and its impact on industrial performance / ▼c Arthur Morris Kenison.
260 0 ▼a Ann Arbor : ▼b Univ. Microfilms International , ▼c 1984.
300 ▼a xiv, 198 p. : ▼b ill. ; ▼c 23 cm.
500 ▼a Thesis (Ph.D.) - Boston Univ., 1980
504 ▼a Bibliography: p. 195-197

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1 K33c Accession No. 412610627 Availability Available Due Date Make a Reservation Service B M

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