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An investigation of the effects of advertising message structure and repetition upon cognitive processes mediating message

An investigation of the effects of advertising message structure and repetition upon cognitive processes mediating message

자료유형
단행본
개인저자
Belch, George Edward.
서명 / 저자사항
An investigation of the effects of advertising message structure and repetition upon cognitive processes mediating message / Belch, George Edward.
발행사항
Ann Arbor :   University Microfilms International ,   1984.  
형태사항
xviii, 340 p. : ill. ; 23 cm.
일반주기
Thesis (Ph.D.) - University of California, Los Angeles, 1980  
서지주기
Bibliography: p. 330-340
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005 .0
008 950519s1984 miu eng
040 ▼a 211009 ▼c 211009
082 0 4 ▼a 659.1
090 ▼a 659.1 ▼b B427i
093 ▼l 412610710
100 1 0 ▼a Belch, George Edward.
245 1 3 ▼a An investigation of the effects of advertising message structure and repetition upon cognitive processes mediating message / ▼c Belch, George Edward.
260 0 ▼a Ann Arbor : ▼b University Microfilms International , ▼c 1984.
300 ▼a xviii, 340 p. : ▼b ill. ; ▼c 23 cm.
500 ▼a Thesis (Ph.D.) - University of California, Los Angeles, 1980
504 ▼a Bibliography: p. 330-340

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No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 659.1 B427i 등록번호 412610710 도서상태 대출가능 반납예정일 예약 서비스 B M

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