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Media/impact : an introduction to mass media Updated 2nd ed

Media/impact : an introduction to mass media Updated 2nd ed (3회 대출)

자료유형
단행본
개인저자
Biagi, Shirley.
서명 / 저자사항
Media/impact : an introduction to mass media / Shirley Biagi.
판사항
Updated 2nd ed.
발행사항
Belmont, Calif. :   Wadsworth Pub. Co. ,   c1993.  
형태사항
xxiv, 564 p. ; 24 cm.
ISBN
0534201849
서지주기
Includes bibliographical references and index.
일반주제명
Mass media.
000 00691camuuu2002418a 4500
001 000000024104
005 19980901105941.0
008 930701s1993 cau b 001 0 eng
010 ▼a 93028685
020 ▼a 0534201849
040 ▼a DLC ▼c DLC
049 1 ▼l 111024318
050 0 0 ▼a P90 ▼b .B489 1993
082 0 0 ▼a 302.23 ▼2 20
090 ▼a 302.23 ▼b B576m2
100 1 ▼a Biagi, Shirley.
245 1 0 ▼a Media/impact : ▼b an introduction to mass media / ▼c Shirley Biagi.
250 ▼a Updated 2nd ed.
260 ▼a Belmont, Calif. : ▼b Wadsworth Pub. Co. , ▼c c1993.
300 ▼a xxiv, 564 p. ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Mass media.

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CONTENTS
Part One/Overview
 1 Introduction to the Mass Media = 3
  The Communication Process = 6
  Understanding the Mass Media Industries: Four Key Themes = 8
   1. The Media as a Business = 8
   2. The Media and Communications Technology = 21
   3. The Media and Government = 25
   4. Media, Society, and Culture = 28
  How MEDIA/IMPACT Works = 29
  In Focus: Introduction to the Mass Media = 30
Part Two/The Media Industries
 2 The Newspaper Industry = 35
  Colonial Newspapers: Toward an Independent Press = 37
   The Zenger Trial = 39
   Women's Role as Colonial Publishers = 40
   The Revolutionary Partisan Press = 41
  Early 1800s: Newspapers Diversify as Their Audiences Grow = 44
   Frontier Journalism = 44
   Ethnic and Native American Newspapers = 45
   Dissident Voices: The Alternative Press = 46
   Toward Mass Readership: The Penny Press = 49
   Cooperative and For- Profit News Gathering = 49
  The Civil War Years: Accreditation and Photojournalism = 50
   Government Accreditation of Journalists = 50
   The Birth of Photojournalism = 52
  The Heyday of Newspapers = 53
   Competition Breeds Sensationalism = 54
   Yellow Journalism and the Spanish- American War = 56
   Jazz Journalism = 57
  Reporters' Evolving Role = 58
   Unionization Encourages Professionalism = 58
   War Reporting: Press Freedom Versus National Interest = 59
  Newspapers in the Television Era = 62
   The Revival of the Dissident Press = 63
   A Declining Readership = 64
  How Newspapers Work = 65
  The Newspaper Industry Today = 68
   National Newspapers = 69
  INDUSTRY SNAPSHOT = 70
   News Services = 72
   Syndicates = 73
   Facing the Future = 73
  In Focus: The Newspaper Industry = 77
 3 The Magazine Industry = 79
  Colonial Competitors = 81
  The First National Mass Medium = 83
  Reaching New Readers = 84
   Women's Issues = 84
   Social Crusades = 85
   Fostering a Literary Tradition = 86
   Political Commentary = 88
   The Postal Act's Effects = 90
  The Muckrakers: Magazine Journalists Campaign for Change = 90
  Magazines in the First Half of the 20th Century = 93
   Harold Ross and The New Yorker = 93
   Henry Luce's Empire = 95
  Second Half of the 20th Century: Specialized Magazines = 98
   Types of Magazines = 99
  How Magazines Work = 100
  The Magazine Industry Today = 101
  INDUSTRY SNAPSHOT = 104
   Magazines Join Big Business = 108
   Facing the Future = 108
  In Focus: The Magazine Industry = 109
 4 The Radio Industry = 111
  America's Second National Medium: How Radio Began = 113
   Radio's Pioneers = 114
   Government Becomes Involved = 117
   Independent Entrepreneurs = 118
   The Birth of Commercial Broadcasting = 119
   Expansion and Regulation = 120
  The Nation Tunes In = 123
   Radio's Golden Age = 125
   The Growth of Radio Networks = 129
  Radio in the TV Age = 131
   The FCC Recognizes FM = 131
   BMI Licenses Recordings = 132
   Formats Revolutionize Programming = 133
   Clock and Car Radios = 134
   Payola = 134
  How Radio Works = 135
  The Radio Industry Today = 136
   FM and AM = 137
   Deregulation = 137
   Ratings = 138
  INDUSTRY SNAPSHOT = 140
   Formats: Gordon McLendon's Legacy = 142
   Facing the Future = 145
  In Focus: The Radio Industry = 148
 5 The Television Industry = 151
  How Television Began = 154
   Television's Pioneers = 155
  Replacing Radio = 157
   Television News = 158
   Entertainment Programming = 162
   Measuring the Audience = 167
  TV Grows Up = 169
   Newton Minow and TV's Conscience = 169
   A Time of Transition = 171
   Public Television = 174
   Maturing as a News Medium = 175
  HOW Television Works = 180
  The TV Industry Today = 181
   Station Ownership = 182
   The Networks' Role = 182
   Independents = 183
   Cable = 184
   Rapid Technological Changes = 186
   Ratings Accuracy: People Meters = 188
   Facing the Future = 189
  INDUSTRY SNAPSHOT = 190
  In Focus: The Television Industry = 192
 6 The Movie Industry = 195
  Capturing Motion on Film: How Movies Began = 197
   American Movies Premiere = 199
   Early Films = 200
   The Studio System Is Born = 201
  The Movies Become Big Business = 204
   A Change of Scene = 204
   Block Booking = 205
   Rebels with a Cause: United Artists = 205
   Responding to Critics: Self-Regulation = 208
   Sound Comes to the Movies: The Talkies = 211
   The Rise of the Moguls: The Growth of the Studio System = 212
  The Golden Age and After = 214
   The End of an Era = 214
   How TV Changed the Movie Industry = 219
  The Movie Industry Today = 223
  How the Movie Industry Works = 224
   Ancillary Rights = 225
   Technology = 227
  INDUSTRY SNAPSHOT = 228
   Facing the Future = 231
  In Focus: The Movie Industry = 236
 7 The Recording Industry = 239
  Edison's Amazing Talking Machine: How Records Began = 240
  Hi-Fi and Stereo Rock In = 244
  How the Recording Industry Works = 246
  The Recording Industry Today = 247
   Money Matters = 249
   Moral Matters = 251
   Facing the Future = 257
  INDUSTRY SNAPSHOT = 238
  In Focus: The Recording Industry = 260
 8 The Book Publishing Industry = 363
  Colonial Days: How American Book Publishing Began = 265
  Reaching a Wider Audience = 266
   Political Pamphlets = 267
   Novels = 267
   Poetry = 269
   Humor = 270
   International Copyright Law of 1891 = 270
   Publishing Houses = 271
   Compulsory Education = 272
  The Twentieth Century: Creating a Mass Market = 272
   Book Clubs = 272
   Paperbacking America = 273
   Testing Censorship = 275
  How Book Publishing Works = 275
  The Publishing Industry Today = 277
   Types of Books = 278
   Book Publishing Consolidates = 280
   Demand for Higher Profits = 281
   Small Presses = 284
  INDUSTRY SNAPSHOT = 286
   Facing the Future = 288
  In Focus: The Book Publishing Industry = 291
Part Three/Support Industries
 9 Advertising = 295
  Paying for Our Pleasures: Advertising and the Media = 296
   How Ads Began = 296
   Newspaper Advertising = 297
   Magazine Advertising = 299
   Radio Advertising = 300
   Television Advertising = 300
  How Advertisements Work = 301
   Common Characteristics = 302
   Grabbing Attention = 304
   The Psychology of Ads = 305
   Criticism of Advertising = 307
  How Ad Agencies Work = 310
  The Advertising Industry Today = 312
   TV Commercials = 312
   Other Media = 314
   Local Advertising = 318
   Advertising Regulation = 320
   Facing the Future = 321
  In Focus: Advertising = 323
 10 Public Relations = 325
  Origins and Growth of Public Relations = 326
   Development of Ethics Codes = 329
  How Public Relations Works = 331
   Financial Public Relations = 331
   Product Public Relations = 332
   Crisis Public Relations = 332
  PR Agencies Today = 337
   Types of Clients = 340
   The PR Job = 343
   Public Relations and the Media = 344
   Facing the Future = 348
  In Focus: Public Relations = 348
Part Four/Issues and Effects
 11 Ownership Issues and Press Performance Issues = 353
  Ownership Issues = 354
   Why Media Properties Are Selling = 357
   Advantages of Concentration = 358
   Disadvantages of Concentration = 359
  Press Performance Issues = 362
   Today's journalists = 362
   News Values = 365
   The Public and the Press = 369
  Understanding Ownership and Press Performance = 373
  In Focus: Ownership Issues and Press Performance Issues = 374
 12 Media Effects = 375
  Assessing the Impact: Media Studies = 376
   The Payne Fund Studies = 378
   The Cantril Study = 378
   The Lasswell Model = 378
   Studies of Television = 379
  The Media and National Politics = 382
   The Fireside Chats = 382
   The People's Choice = 383
   The Unseeing Eye = 384
  Some Ideas for Future Research = 389
   Spiral of Silence = 390
   Children's Viewing Habits = 390
   Stereotyping = 391
   No Sense of Place = 392
  Understanding Media Effects = 394
  In Focus: Media Effects = 396
 13 Legal and Regulatory Issues = 399
  Freedom of the Press = 400
  Government Attempts to Restrict Press Freedom = 401
   The Alien and Sedition Laws of 1798 = 401
   The Espionage Act of 1918 = 401
   The Smith Act of 1940 = 402
   HUAC and the Permanent Subcommittee on Investigations = 403
  Prior Restraint = 403
   Near v. Minnesota = 405
   The Pentagon Papers = 405
   The Progressive Case = 406
   Grenada = 407
   News Blackouts andPress Pools = 408
  Censorship = 412
   Local Efforts = 413
   National Efforts = 415
  Libel Law = 419
   The Sullivan Case = 420
   Charges and Defenses for Libel = 422
   Today's Libel Laws and the Meaia = 423
  Privacy Law = 426
   Physical or Mental Solitude = 426
   Embarrassing Personal Facts = 427
   False Light = 427
   Right of Publicity = 428
  Fair Trial and Right of Access = 429
   Fair Trial = 429
   Courtroom Access = 430
  Government Regulation = 430
   Broadcast Regulation = 431
   Broadcast Deregulation and Re- Regulation = 434
   Advertising and Public Relations Law and Regulation = 435
  In Focus: Legal and Regulatory Issues = 438
 14 Ethical Practices = 441
  Defining Ethical Dilemmas = 443
   Truthfulness = 443
   Fairness = 445
   Privacy = 450
   Responsibility = 453
  Philosophical Principles = 456
  How the Media Define Ethics = 457
   Codes of Ethics = 459
   Three Responses to Criticism = 461
   The Importance of Professional Ethics = 465
  In Focus: Ethical Practices = 465
 15 Global Media = 467
  World Media Systems = 469
   Western Europe and Canada = 469
   Eastern Europe = 472
   Middle East and North Africa = 475
   Africa = 476
   Asia and the Pacific = 478
   Latin America and the Caribbean = 481
  News and Information Flow = 482
   New World Information and Communications Order = 483
   UNESCO's 1978 Declaration = 484
   The MacBride Report = 484
  The New Global Media Marketplace = 485
  In Focus: Global Media = 490


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