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Consumer profiles : an introduction to psychographics

Consumer profiles : an introduction to psychographics (Loan 4 times)

Material type
단행본
Personal Author
Gunter, Barrie. Furnham, Adrian.
Title Statement
Consumer profiles : an introduction to psychographics / Barrie Gunter and Adrian Furnham.
Publication, Distribution, etc
London ;   New York :   Routledge ,   1992.  
Physical Medium
vii, 189 p. : ill. ; 23 cm.
Series Statement
Consumer research and policy series
ISBN
0415075343 (HB)
Bibliography, Etc. Note
Includes bibliographical references (p. [171]-183) and index.
Subject Added Entry-Topical Term
Market segmentation. Psychographics.
000 00826pamuuu200253 a 4500
001 000000021290
005 19950317135837.0
008 911202s1992 enka b 001 0 eng
010 ▼a 91044820
020 ▼a 0415075343 (HB)
035 ▼a 91044820
040 ▼a DLC ▼c DLC ▼d DLC
050 0 0 ▼a -HF5415.34 ▼b .G86 1992
082 0 0 ▼a 658.8/342 ▼2 20
090 ▼a 658.8342 ▼b G977c
100 1 ▼a Gunter, Barrie.
245 1 0 ▼a Consumer profiles : ▼b an introduction to psychographics / ▼c Barrie Gunter and Adrian Furnham.
260 ▼a London ; ▼a New York : ▼b Routledge , ▼c 1992.
300 ▼a vii, 189 p. : ▼b ill. ; ▼c 23 cm.
440 0 ▼a Consumer research and policy series
504 ▼a Includes bibliographical references (p. [171]-183) and index.
650 0 ▼a Market segmentation.
650 0 ▼a Psychographics.
700 1 0 ▼a Furnham, Adrian.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves6/ Call Number 658.8342 G977c Accession No. 111023663 Availability Available Due Date Make a Reservation Service B M

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