| 000 | 01043camcc2200301 c 4500 | |
| 001 | 000000017556 | |
| 005 | 20110926134201 | |
| 007 | ta | |
| 008 | 941205s1994 ulk 000c kor | |
| 020 | ▼a 8930033288 ▼g 03300 | |
| 040 | ▼a 211009 ▼c 211009 ▼d 211009 ▼d 244002 ▼d 211009 | |
| 041 | 1 | ▼a kor ▼h eng |
| 049 | 1 | ▼l 111016717 ▼l 111016718 ▼l 111016719 ▼l 111016720 ▼l 111016721 |
| 082 | 0 4 | ▼a 659.1042 ▼2 22 |
| 085 | ▼a 659.1042 ▼2 DDCK | |
| 090 | ▼a 659.1042 ▼b 1994 | |
| 100 | 1 | ▼a Hovland, Roxanne |
| 245 | 1 0 | ▼a 광고와 사회 : ▼b 광고의 사회적 역할에 관한 고전적 및 현대적 논선 / ▼d R.호블란드 , ▼e G.B.윌콕스 [공저] ; ▼e 리대룡 역 |
| 246 | 1 9 | ▼a Advertising in society: classic and contemporary readings on advertising's role in society |
| 260 | ▼a 서울 : ▼b 나남출판, ▼c 1994 | |
| 300 | ▼a 626 p. ; ▼c 23 cm | |
| 490 | 0 0 | ▼a 나남신서 ; ▼v 328 |
| 700 | 1 | ▼a Wilcox, Gary B., ▼e 저 |
| 700 | 1 | ▼a 이대룡, ▼e 역 |
| 900 | 1 0 | ▼a 호블란드, R., ▼e 저 |
| 900 | 1 0 | ▼a 윌콕스, G. B., ▼e 저 |
| 900 | 1 0 | ▼a 리대룡, ▼e 역 |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Monographs(4F)/ | Call Number 659.1042 1994 | Accession No. 111016717 | Availability Available | Due Date | Make a Reservation | Service |
| No. 2 | Location Main Library/Monographs(4F)/ | Call Number 659.1042 1994 | Accession No. 111016720 | Availability Available | Due Date | Make a Reservation | Service |
| No. 3 | Location Main Library/Education Reserves1/ | Call Number 659.1042 1994 | Accession No. 111016719 | Availability Available | Due Date | Make a Reservation | Service |
| No. 4 | Location Centennial Digital Library/Stacks(Preservation)/ | Call Number 659.1042 1994 | Accession No. 111016718 | Availability Available | Due Date | Make a Reservation | Service |
| No. 5 | Location Centennial Digital Library/Stacks(Preservation)/ | Call Number 659.1042 1994 | Accession No. 111016721 | Availability Available | Due Date | Make a Reservation | Service |
| No. 6 | Location Sejong Academic Information Center/Stacks(Preservation)/ | Call Number 659.1042 1994 | Accession No. 151006426 | Availability Available | Due Date | Make a Reservation | Service |
| No. 7 | Location Sejong Academic Information Center/Stacks(Preservation)/ | Call Number 659.1042 1994 | Accession No. 151006427 | Availability Available | Due Date | Make a Reservation | Service |
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Monographs(4F)/ | Call Number 659.1042 1994 | Accession No. 111016717 | Availability Available | Due Date | Make a Reservation | Service |
| No. 2 | Location Main Library/Monographs(4F)/ | Call Number 659.1042 1994 | Accession No. 111016720 | Availability Available | Due Date | Make a Reservation | Service |
| No. 3 | Location Main Library/Education Reserves1/ | Call Number 659.1042 1994 | Accession No. 111016719 | Availability Available | Due Date | Make a Reservation | Service |
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Centennial Digital Library/Stacks(Preservation)/ | Call Number 659.1042 1994 | Accession No. 111016718 | Availability Available | Due Date | Make a Reservation | Service |
| No. 2 | Location Centennial Digital Library/Stacks(Preservation)/ | Call Number 659.1042 1994 | Accession No. 111016721 | Availability Available | Due Date | Make a Reservation | Service |
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Sejong Academic Information Center/Stacks(Preservation)/ | Call Number 659.1042 1994 | Accession No. 151006426 | Availability Available | Due Date | Make a Reservation | Service |
| No. 2 | Location Sejong Academic Information Center/Stacks(Preservation)/ | Call Number 659.1042 1994 | Accession No. 151006427 | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Author Introduction
R.호블란드(지은이)
<광고와 사회>
Table of Contents
목차 역자 서문 = 7 편저자 서문 = 13 제Ⅰ부 제도적 쟁점 제1장 광고의 몇 가지 제도적 관점 = 29 제2장 광고에 대한 제도적 접근 = 39 제3장 광고와 고전적 자유주의 세계관 = 57 제4장 소비자 문화의 역사적 원류 = 75 제5장 자본주의적 리얼리즘으로서의 광고 = 111 제6장 광고교재를 통해 본 광고의 역사 = 143 제7장 비싼 무료 점심 = 167
